Planning for Growth | Assignment
Added on 2020-06-04
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Planning for Growth
TABLE OF CONTENTSTable of Contents.............................................................................................................................2Introduction......................................................................................................................................3P1 Evaluating growth opportunities and justify these considerations within an organisationalcontext....................................................................................................................................3P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix for Nisaretail company :-.....................................................................................................................4P3 Assess the potential sources of funding available to businesses and discuss benefits anddrawbacks of each source :-...................................................................................................5P4 Design a business plan for growth that includes financial information and strategicobjectives for scaling up NISA company :-...........................................................................6P5 Assess exit or succession options for a small business explaining the benefits anddrawbacks of each option :-....................................................................................................7Conclusion.......................................................................................................................................8References......................................................................................................................................10
IntroductionFor every organisation it is important to focus on their growth and development in respect tomake good position in the c ompetitive market. Small Medium organisation need to expand thebusiness. There are different types of opportunities are available for the company which help inexpanding business. The present report is based in Nisa company which is one of the grocerycompany who is operating its business in retail industry. The present report covers theopportunities for growth applying Ansoff’s growth vector matrix. Along with this, a businessplan for growth that includes financial information and strategic objectives is designed. P1 Evaluating growth opportunities and justify these considerations within an organisationalcontext `In the market so many companies are available and they run their business in best way.Day by day they earn reward and profit and explore their business in more locations or areas. Ifany company want to explore their business in more areas then should complete the many taskand they should use important activity which available in the market. If your growthopportunities increase then your profit also will be increase. The most important growthopportunities are digital technology (Hussain, Khattak and Latif, 2013). Through digitaltechnology your company can explore your business in more areas and can be able to make morecustomers in the world wide basis. In the digital technology you can use the online marketingwhich is beneficence for the business. Through digital technology your company can marketinganywhere in the world. In the market so many growth opportunities are available, but importantthing is which opportunity you will take in the right time. Your company can start the manyprogrammes, training session, arrange the meetings, and develop the employees and customersfor the product and services , so employee can able to give their best to the customers andemployee can able to sale their product to their customers in a lot of numbers and from thisactivity your company will be reach on the top and will be more popular compare then pastvalue. Digital technology is very best marketing activity for the business. It known for marketingof products, services using technologies on the internet, mobile phones, display advertising andany other digital medium. Internet is the biggest marketing activity in the business. Internet hasthe power of explore anything anywhere in the world. In the big cities, rural areas and in almostcountries internet is available. And the company use the internet marketing for their business..Social media or an email is the good way for promote your business and explore your product n
the worldwide easily. But digital technology impact so many thing on the business like needmore investment, more fund, more time, need employee who can use the social media, who canable to do these types of activities and who known about the internet, social media, and digitaltechnology. From digital technology company can get the more profit and best benefits.Resources, Capabilities and Core competenciesResourcesValueRareImitationOrganizationCompetitiveAdvantageCustomer Network and LoyaltyYes, 1/4 of the customers contribute tomore than half of the sales revenueYes, firm has invested to develop a strong customer loyaltyHas been tried by competitors but none of them are as successfulCompany is leveraging the customer loyalty Provide medium term competitive advantageBrand Positioningin Comparison to the CompetitorsYesNoCan be imitated by competitors Yes, the firm has situated its brands based onconsumer behaviorTemporary Competitive AdvantageBrand awarenessYes YesNoNisa has utilized its foremost brand position in grocery segmentSustainable Competitive AdvantageDistribution and Logistics Costs CompetitivenessYes, as it helps in delivering lower costsNoCan be imitated by competitors but it is difficult YesMedium to Long Term Competitive AdvantagePorter’s generic strategyIn order to achieve competitive advantages in the retail sector, Nisa can implementdifferentiation strategy that aims at the broad market which consists the development of aproduct or services with unique characteristics. For example – Nisa can focus on providing foodproducts online in order to attract more number of customers and enter into a new market.
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