Assignment on Public Health in Healthcare

Running head: PUBLIC HEALTH
Public health
Name of the Student
Name of the University
Author note

1PUBLIC HEALTH
Website 1
Change4life is a society wide movement aiming at Eat Well, Move More, Live Longer in
United Kingdom. This movement is aimed at prevention of children from becoming overweight
through encouragement and empowering them to eat better and healthy. National Health Policy
(NHS) and government of UK take this initiate responding to rise in obesity launched on 3
January 2009 focusing on families having children under 11 (Nhs.uk 2017). This website is
effective as it encompasses adults and introduces better and healthy habits for families and
children. Change4life website uses cartoon imagery and non-judgmental and informal language
that suggest exercise and diet swaps. This website offers support to the audience so that they
make changes in their eating habits to lead a healthy lifestyle.
This website talks to people directly online and via TV advertising deliver the message of
healthy living and lifestyle so that risk of obesity can be reduced. The evaluation of the campaign
is done through quantitative and qualitative research with national partners, consumers, local
supporters and considers the future aspects. This campaign has shown excellent results where it
reached 99% of targeted families. Around 413,466 families joined the Change4life campaign in
the last one year. After the evaluation through research, around 44,833 families were found to be
still involved with Change4Life after six months. The campaign is a great success where over 1.9
million people responded through online, postal, telephone and face-to-face in last one year
(Nhs.uk 2017).
This campaign is effective as it helped the UK government to work together to fight
against overweight and obesity among children and adults. In response to the scaling obesity
statistics, this government campaign encourage individuals and families to seek, desire and make

2PUBLIC HEALTH
healthy choices to create such a environment that help them to maintain healthy weight. With the
increasing trends of obesity in UK, it is forecasted that by 2050, one in ten people will be obese
and doubling of healthcare costs reaching £49.9 billion. There is no accepted model for
behaviour change for obesity and therefore, this campaign was launched for the first time to
support people change behaviour in diet and activity to achieve healthy living and weight
(Nhs.uk 2017).
Change4Life website uses cartoon pictures conveying messages for physical activity and
healthy eating. This campaign has created awareness among mothers about healthy food and
living for their children and family. The evaluation reports illustrated that families adopted good
behaviour and increase in healthy living through this campaign as they make an effort to improve
their health. This campaign worked well for the broader policy context and in explaining to the
public. The campaign identity captured the imagination of public in a beautiful manner. It also
makes it easy to land important messages in a charming and engaging manner (Nhs.uk 2017).
However, the campaign has certain limitations. There is requirement of some more time
on mobilization of the network and requirement of amount of time so that people and
stakeholders engage properly. The CRM programme was lately launched as many families
waited for the first pack of CRM. This programme need to be launched as soon as the families
joins Change4Life. There is also requirement of development of more products for the
professionals like doctors and teachers having professional interest in combating overweight and
obesity.