Assignment on Role and Responsibilities of Marketing Function
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Added on 2020-06-03
Assignment on Role and Responsibilities of Marketing Function
Added on 2020-06-03
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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1a) key role and responsibilities of marketing functions..............................................................1b) Role of marketing in wider organizational context................................................................3c) Role of marketing in marketing environment.........................................................................4d) Significance of interrelationship between marketing and other functional units...................6e) Key elements of marketing functions.....................................................................................7LO 2.................................................................................................................................................81) Marketing mix in marketing planning process.......................................................................82) Different tactics applied in organization in order to achieve objectives...............................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is considered as managerial process that supports in promoting and selling ofproducts. In the modern era it is difficult for entities to sustain so these firms have to implementeffective marketing strategies so that it can increase awareness of people and can promote brand.It helps in generating revenues in the business unit and gaining competitive advantage. Presentstudy is based on Coconut Bliss Company (Concepts of Marketing, 2017). It is the food firmwhich is engaged in Business 2 consumer business. Annual turnover this firm is 5000000/yr. Ithas employed 11 employees those who put their hard efforts to accomplish goal of theorganization. Current assignment will discuss role and responsibilities of marketing function.Furthermore, it will analysis the responsibilities of marketing in context of marketingenvironment. Relationship between marketing function and other functional units will beexplained in this report. In addition, marketing mix of Coconut Bliss will be described. Differenttactics applied in the organization will be evaluated in this study. LO 1a) key role and responsibilities of marketing functionsMarketing plays significant role in the organizations. In the modern business world firmsare facing huge difficulties. In such condition they have to struggle a lot in order to meetwith their objectives. Competition is high and if entities are unable to market their productswell then it will get failed to sustain in the market for longer duration. Marketing hasbecome the only way through which corporations can promote their brand and can makepeople aware with the products and services of entity. Coconut Bliss company is operatingits business in the food industry (Rind, Subhpoto and Sheikh, 2017). There are other firmswhich are providing extremely well services to consumers. It is necessary for the cited firmthat to circulate message in effective manner so that more people can get to know about theCoconut Bliss Company. It will support the enterprise in creating vale for consumers andattracting new customers towards the brand. Marketing is the managerial process and set of activities through which entity canexchange its products and can gain more profit. Role and responsibilities of marketingfunctions are as following:1
Marketing function of Coconut Bliss Company plays the role of researcher in theorganization. Marketing team conduct research and try to find out current trendsand situation of the market. It helps the firm in designing such products which canfulfil needs of consumers. Proper research assists in identifying requirements ofconsumers and providing them goods and services as per their requirements(Kureshi and Thomas, 2014).Marketing function is responsible for promotion of the brand. Trough marketingmanagers of the firm become able to market their products and spread brand imageof Coconut Bliss Company across the world. In the absence of effective marketingstrategy entity cannot attract new consumers and cannot make them loyal towardsthe brand. Thus, marketing function plays role of promoter that help the cited firmin building unique brand image (Cobb-Walgren, Pilling and Barksdale, 2017).Marketing function of Coconut Bliss Company plays the role of innovator.Through marketing company gets to know about market trends and it bringsinnovative idea in the workplace through which it can earn more profit and can gaincompetitive advantage. Marketing department of cited firm works for promotionsand improvements in the business unit so that consumer can retain in theorganization for longer duration. This innovative ideas support the firm in meetingwith the expectation of the consumers and accomplishing goal of organization (Fan,Lau and Zhao, 2015).Marketing is responsible for increasing sales revenues of an entity. It isresponsibility of marketing function that to understand needs of customers andidentify their specific requirements. One of best way to coordinate with customersis direct communication with buyers. By coordinating directly with clients ofCoconut Bliss company, cited firm will get to know their expectation and it will beable to provide them satisfactory goods and services. That will support the firm inattracting new buyers and increasing sales revenues of the corporation to greatextent (Bunker, 2015). Through marketing functions manager of Coconut Bliss Company can forecastfuture risk that can impact on its operations. On the bases of these risks they canmake strategic planning so that company can run its business for longer duration2
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