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Assignment SCM in Hotel Industry

   

Added on  2020-03-16

23 Pages4701 Words148 Views
SCM 1SCM IN HOTEL INDUSTRY Student NameCourse TitleProfessorName of the InstitutionCity and StateDate

SCM 2Table of Contents1.0 INTRODUCTION.................................................................................................................................32.0 STRUCTURE........................................................................................................................................52.1 A STUDY ON SCM PRACTICES IN FIVE AND SEVEN STAR HOTELS IN INDIA.................52.2 PROBLEM STATEMENT................................................................................................................52.3 RESEARCH OBJECTIVE................................................................................................................62.4 PRIOR WORK..................................................................................................................................82.5 HYPOTHESIS.................................................................................................................................102.6 PROBABLE APPROACH/ METHODOLOGY..............................................................................112. 7 VALUE..........................................................................................................................................13References List..........................................................................................................................................19Appendix 1: Questionnaire........................................................................................................................22

SCM 3A STUDY ON SCM PRACTICES IN FIVE AND SEVEN STAR HOTELS IN INDIA1.0 INTRODUCTIONHotel is one of the major industries in the economy of India. With growth in tourism sector hotels face many challenges which require improving efficiencies in SCM of hotels and other practices. This research aims to examine the SCM practices and approaches used by five and seven star hotels in India, benefits, stakeholders and challenges faced when implementing SCM practices. For the research to meet its objectives, a survey will be done on the five and seven star hotels in India. The background and challenges of SCM practices of hotels is discussed in this study. The problem statement, objectives and value of the study is discussed.1.1 Background of the studyIn the world of digitalization, all stakeholders in any process are equally important. Every organisation aims to produce quality goods and services to its customers so that they gain stableprofits and goodwill to the industry. There is much interest in SCM and logistics practices for increased performance. In addition, an improvement on ROI for increased profitability (Ana, et al., 2011, p. 18).Technology has been used to differentiate small catering businesses that want manage SCM using limited resources and work within multi-unit chains. Multi-chains processes have been used in procurement activities by using technology in production by suppliers and buyers of the commodity (Andersen & Christensen, 2000, p. 34). Purchasing in the hotel industry is affected by management operations which involve individual operators, franchisees and managing many brands under a common umbrella. Information sharing involves the process in which proprietary

SCM 4information is communicated one SCM partner (Chee, et al., 2011, p. 345). The hotel industry has grown, evolved and improved in terms of bounds and leaps. There are approximately 10 seven star and five-star hotels competing in the whole world actively (Christopher, 1992, p. 123).A five-star hotel is characterized by luxury with excellent amenities and accommodation. It offers quality goods and services during the day and night. These hotels have expectations and recognition from visitors on facility services and standards. Customers, as well as suppliers, are told about the kind and values of services expected and deliver to SCMToday there are several hotels running in India and contribute to the country’s GDP (Coyle, et al., 1996, p. 234).Supply chain management is a valuable approach to improving industry performance and securing an effective competitive advantage. Competition is not only between the industries but it is also between supply chains. Therefore, Supply chains consist of a system of people, activities, organization, technology, resources, and information used to move goods and services from the supplier to the consumer. An organization is required to be innovative and flexible in their operations. SCM activities include; sourcing, product development, logistics and production, packaging and consumption and use of information system to coordinate the activities (Fisher, 1997, p. 234).SCM involves upstream activities of purchasing e.g. procurement of the required products and services from supplier to the customer at the required time while maintaining good relationship, internal activities for changing inputs using process of production, accounting and engineering and downstream activities involving delivery of output for customers for use (Franca, et al., 2010, p. 213).

SCM 5Diagram of supply chain2.0 STRUCTURE2.1 A STUDY ON SCM PRACTICES IN FIVE AND SEVEN STAR HOTELS IN INDIA

SCM 6SCM is the process of identifying, acquiring, accessing, managing resources and positioning the organization(Fugate, et al., 2006, p. 65).2.2 PROBLEM STATEMENTIndia is one of the strategic countries in Hospitality in the whole world. Most international conferences and meeting are held in one of the hotels in India. This creates a high demand foraccommodation and luxury in those hotels now and in future. This in turn leads to high prices of services. Liberalization has led to the creation of new hotels which has resulted in price competition and many markets. Political instability, unfriendly weather conditions, changes in technology and global change have impacted the growth of hospitality industry in India (Lysons & Farrington, 2006, p. 123). Thus this study aims at examining the challenges faced by hotels and how they have dealt with it. Despite all those challenges that hotels they contribute to the growth of the economy of the country. They earn foreign money, job opportunities for youth, consumer of other industry’s products and creates social amenities Mentzer, et al., 2000), it indicates how implementing SCM system has been used to save between 8% and 15% of TC of hotels in India. It is a convenient tool in the changing market structure and management can change atany time to suit the market demand while storage of unwanted stocks increase the cost of implementing systems, IT and managing stock can help reduce the cost of implementation. The software can be used by managers in the procurement and stock (Neely, 1998, p. 43).2.3 RESEARCH OBJECTIVE

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