Assignment Social Media Marketing
Added on 2020-03-23
14 Pages3077 Words65 Views
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasSOCIAL MEDIA MARKETINGSECOND LITERARY RESEARCH[Pick the date]STUDENT NAME
2SOCIAL MEDIA MARKETINGINTRODUCTIONSocial media marketing is one of the recent topics that are discussed among researchers with great consideration. It is one of those platforms that connect businesses with the customers, suppliers, business colleagues and with dealers in digital manner. The information’s shared can be in the form of pictures, messages, activities, promotions, etc. Managers in today’s business use this tool to ascertain selling of products with brand recognition and perform its distribution with ease[ CITATION Cha171 \l 1033 ]. The reason to implement social media marketing has arise so much that business without it cannot be developed and diversified in growth oriented way. There are many social networking sites that assist marketing like Google+, Facebook, Twitter, LinkedIn, etc. On the other hand customers who are connected with social Medias are more benefitted as they get to choose products from a wider market and with getting fair comparisons of it. Social Medias continues to evolve and develop which is why more customers are getting attached to it and to understand consumer’s behaviour is the major task of marketers[ CITATION Dia171 \l 1033 ]. This research paper will make a brief study about the influence that social media marketing has on customers while making an analysis of it with suitable examples. FIELD OF RESEARCH“How the social media marketing influences consumer behaviour?” is the topic for the critical literature review. As discussed by Amir and Fakete in their research paper, which is also an internal secondary source used, social network influences people through multifacetedinterpersonal affects[ CITATION Sey17 \l 1033 ]. Advertisements through social networking provide an opportunity for customers to change their perceptions regarding products while creating a network of communiqué. The traditional model of marketing has changed to social
3SOCIAL MEDIA MARKETINGmedia marketing as shown in the below figure. Social media helps consumers gain information’s from their peers which makes challenging for the companies to substantiate huge investments. Figure: Communication modelSource: [ CITATION Sey17 \l 1033 ]Social media marketing has shifted consumer’s behaviour in their favour and made a substantial increase in their demand and discriminating attitude towards buying products. It had not only built an influencing approach of consumers towards targeted market, but also created a horizontal way of product creation and delivery. If the marketing agencies or companies provide consumers with the products of their interest, consumers would likely prefer opting for those companies and to make fair comparisons of companies, consumers shares information’s from social Medias[ CITATION Cha171 \l 1033 ]. Organisations and retailers nowadays know factors that affect consumer’s outlook and purpose since consumers responds to current and successful brands. Thus, more organisationsand marketers are getting engaged with social Medias and incorporate digital modernization into their systems in order to get linked with customers[ CITATION Dan07 \l 1033 ]. The firms also have to face potential challenges at this age of social commerce. In the world where social media plays a significant role, the capability of generating and controlling of consumer’s insight along with managing brand reputation in competitive marketing
4SOCIAL MEDIA MARKETINGenvironment have become tough for marketers. Thus, power on consumer’s side seems favourable with the implementation of social networking in today’s buying and selling trend of market. EXTERNAL SECONDARY SOURCESSource 1: [ CITATION Kit16 \l 1033 ]Author: Kit SmithYear: 2016According to Smith, the recent trend of fashion in automobile industry had made car companies take a new look according to consumer’s perspective of getting new technology each day[ CITATION Kit16 \l 1033 ]. It becomes necessary for the car manufactures to align with customers demands that can be easily done with the help of social networking. In 2015, study made by Polk Automotive suggested that 88% of millennial utilised social networking and internet while comparing brands available in cars and their specialities. Since consumers are more influenced by social media than any other mode, heading to car showrooms turned out only to be investing substance of time by car companies. In the article, Smith has given a clean picture about consumer’s preference for social media marketing by making research of their viewpoints in car selection. Most of consumer’s choice was made due to visibility of their preferred brand in social media sites like Tesla, Ferrari, and Porsche. Although these cars were recognised as luxury brand and out of their reach, they likely wished for their consideration about those cars. While making the brands recognisable, social networking alsohelped in creating attentiveness of buyers while manoeuvring their purchase decisions. Therefore this article proved an important example in understanding the affect social media marketing has on consumers buying behaviour in cars.
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