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Assignment Technology and Change

   

Added on  2020-03-23

15 Pages4169 Words31 Views
Design and Creativity
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Surname 1TECHNOLOGY AND CHANGEName:Instructor:CourseCourseInstitution:City and State:Date:
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Surname 2ContentsSection 1 – The interview............................................................................................................................2Introduction.............................................................................................................................................2Why bob Tisdall?....................................................................................................................................2Insights....................................................................................................................................................3Things to do differently after interview...................................................................................................4Advice to the entrepreneur.......................................................................................................................4Section 2 – reflection and planning.............................................................................................................4Reflection................................................................................................................................................4Planning...................................................................................................................................................7Specific................................................................................................................................................7Measurable..........................................................................................................................................8Aligned................................................................................................................................................9Realistic...............................................................................................................................................9Time-bound.........................................................................................................................................9Section 3....................................................................................................................................................10Innovation models.................................................................................................................................10Technology sector.................................................................................................................................11Product innovation.................................................................................................................................11Process innovation.................................................................................................................................12
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Surname 3Section 1 – The interview IntroductionThe interview which is the subject of this paper was conducted with Bob Tisdall, one of the two owners of Dialog Information Technology, and the Executive director since 1987. Tisdall is one of the most respected voices in Australian technology circles, a reputation confirmed by his award of life membership to the Australian Computer Society, ACS. The interview covered several fields, including entrepreneurship, the pace of technological advances in business today, challenges and opportunities, and the importance of innovation. Why bob Tisdall? The reasons for selecting Tisdall for the interview were several. For starters, he was available, though the interview had been pursued for more than three months before it was finally granted. Tisdall is, as indicated above, one of the most influential figures in Australian technology discourse. Therefore, it would have been natural for him to have been selected, seeing that, as a person who has been involved In the business for the better part of 40 years, he has an encyclopedic knowledge of the market and the challenges or opportunities present today and in the future. Tisdall is an owner at Dialog, one of the largest technology companies in Melbourne and Australia. In this position, it is able to offer a broad range of services to various clients in and around Australia. Tisdall, as the Executive director, is intimately involved in the day to day running of the business. His position and approach to operations at Dialog gives him a unique perspective on the industry, something which the interview sought to exploit.
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Surname 4InsightsThe interview was an eye-opening experience and eek into the world of managing innovation, and a business which needs to change regularly to survive and maintain its market share. Tisdall quoted prominent voices in the industry in remarking that while it was thought only technology companies need to innovate, it was now a quality which most businesses had had to adopt. The mantra was “innovate or die.” Failure to sufficiently innovate would lead to thequick demise of a company. This is because companies with better products would soon come into the market. Existing products would stop meeting the needs of modern businesses, thereby being discarded. Innovation was however not an easy thing for any business to deliver on. It required an enabling environment, including an organizational culture which fostered, rather than inhibited, independent thought and creativity. The director alluded to the necessary ingredients for innovation - Competence, strategy, and management. The people in the institution needed to have the necessary skills and knowledge to innovate. It was also important to have a strategy which drove innovation. Such an approach places emphasis on creative new ways of doing things, rather than continually implementing existing ideas and products. Thirdly, the management of creativity and innovation was crucial in fostering creativity. Creativity needs to be rewarded. Unorthodox ideas should not just be brushed aside, but be interrogated to find out whether they are applicable in the business environment. Things to do differently after interviewFollowing the discussion, I have come up with a set of things which will be done differently to attain excellence. For instance, the change should be treated as a welcome eventuality in business. Business management should be geared towards dealing with change,
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