The Sri Lankan tourism industry is a significant sector in the country's economy, with unique attractions such as diverse flora and fauna, multicultural heritage, high literacy rate, and amusing history. The industry faces competition from other countries like Indonesia, India, and Thailand, but has potential for growth due to its competitive advantage in terms of home demand conditions. To become more competitive globally, Sri Lanka should develop high-quality tourism products that can command a premium price, expand niche markets such as ecotourism, MICE tourism, and adventure tourism, and organize events like festivals and cultural shows. Additionally, the development of related and supporting industries, such as traditional souvenirs, local food suppliers, and financial services providers, is crucial for providing value-added services to tourists.
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