Customers in Business Environment Assignment

Added on - 04 Mar 2021

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Assignment: Value Creation for Customers inBusiness EnvironmentStudent ID:Module: Introduction to MarketingTutor Name:Date of Submission: Monday, 22nd March 2021 by 2pm
Contents1.0Introduction.....................................................................................................................................22.0 Marketing and 7P’s of marketing mix to create marketing value.......................................................32.1 Marketing and marketing mix....................................................................................................32.2 Significance of 7P’s of marketing to create customer value.....................................................33.0 Explanation of how business use marketing to remain competitive using SWOT analysis................44.0 Interpretation of Ansoff’s Growth matrix and how businesses use Ansoff’s matrix to becomesuccessful................................................................................................................................................54.1 Description of Ansoff’s growth matrix.......................................................................................54.2 Exploring Ansoff’s matrix and recommending any two of the four entries............................65.0 Explain how business use digital marketing to improve performance and growth.............................75.1 Digital marketing.........................................................................................................................75.2 Role of digital marketing.............................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8
1.0IntroductionThe report seeks to provide an understanding of what roles marketing and marketing mix playsin delivering value for money for the consumers and how companies remain competitive usingdifferent types of marketing methods. The author will briefly discuss digital marketing and howit has impacted the marketing area and changed many aspects of marketing and how it can beused for organizational growth and performance amelioration. And the aim of the report is tofind suitable marketing methods using Ansoff’s matrix and marketing mix for Unilever Plc.which is a multinational consumer goods company.2.0 Marketing and 7P’s of marketing mix to create marketing value2.1 Marketing and marketing mixMarketing is a series of activities that involves creating, pricing, promoting and distributing acertain product, commodity or service and eventually ascertain organizational growth orprofitability (Blythe, 2019). An organization undertakes certain steps which can be both virtualand active participation which is also called advertising and it attracts more potential consumersor clients.Marketing mix has basically revolved around the concept provided by E. Jerome McCarthy whoinvented 4P’s of marketing which was later expanded to 7P’s of marketing by Booms and Bitnerin 1981(Cravens, 2019). The 7P’s represent product, price, promotion, place, people, processand physical.2.2 Significance of 7P’s of marketing to create customer valueA consumer becomes interested in a product or service when it provides them value for moneyand marketing mix can assist in creating that value of a product by creating the best pricingconsequent to specific places or people(Drummond, 2012). 7P’s of marketing can help in thisprocess.
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