Strategic Management and Competitive Advantage
Added on 2020-02-12
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Research Methodology andapplication of Vrio Model to case
Table of ContentsINTRODUCTION...........................................................................................................................3TASK ..............................................................................................................................................31...................................................................................................................................................32...................................................................................................................................................43...................................................................................................................................................54...................................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn order to understand the different sources of competitive advantage the organisation hasto use many tools and techniques to analyse external and external factors. In organisation theroles and responsibilities of leaders are important. However, they are facing some challenges inorder to attain the business objectives (Ambrosini, Bowman and Collier, 2010). The presentreport is based on Victoria's secret company who is dealing in designer, manufacturer and sellingso many products related with women. Here, VRIO model model has been discussed in relationto leadership. Further, leadership traits, styles and contingencies have been described. TASK 1.Research methodology is used when so many data has to be collected by the person. Inretail or manufacturer industry, it is essential to use different methods of researchmethodology so that they can collect the huge data from different sources. The manager canprepare questionnaire to take the reviews from the customers. With the help of questionnairethe company can analyse that what is their position in market. In organisation there aredifferent leaders who are having unique skills and characteristics (Cardeal and Antonio,2012). VRIO model for the organisation forms the largest strategic schemes. VRIO modelfalls under the internal analyses which is used in evaluating all the resources and capabilitiesthat helps the company in order to achieve their business objectives. Different methods andtechniques can be used by the managers in order to collect many informations. The managercan also take feedback from the customers and employees for analysing that they areproviding better services or not. It also ensures that the resources must be used in appropriateway. There are many techniques which help to business entity in conduct the proper researchtechnique. For this they have to decide that what kind of research is there like qualitative orquantitative. In autocratic leadership leaders hold all authority and responsibility. In it leaderstake their decision without consulting their subordinates. They rake decision communicatethem to subordinates and order for prompt implementation. Strategic leaders who is essentialhead of organisation is involved in it. It is not centric to only top level management but atevery level of management where everyone wants to create high level performance.
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