Supply Chain Management2 Contents Chapter 1..........................................................................................................................................3 Introduction......................................................................................................................................3 1.2 Study background..................................................................................................................4 1.3 problem statement..................................................................................................................5 1.4 Scope of study........................................................................................................................5 1.5 Study Area.............................................................................................................................6 1.6 Dissertation Structure............................................................................................................6 1.7 Research Aim.........................................................................................................................7 1.8 Research objective.................................................................................................................8 1.9 Research Question.................................................................................................................8 1.9 Conclusion.............................................................................................................................8 Chapter 2..........................................................................................................................................9 Literature review..............................................................................................................................9 2.1 Introduction............................................................................................................................9 2.2 Defining supply chain and supply chain management........................................................10 2.2.1 What is supply chain?...................................................................................................10 2.2.2 What is SCM?...............................................................................................................12 2.2.3 Evolution of Supply chain management.......................................................................13 2.2.4 Introduction to SCM.....................................................................................................15 2.2.5 Key elements in SCM...................................................................................................15 2.2.6 Hierarchical levels in SCM...........................................................................................16 2.3 SCM in the process industry................................................................................................17 2.3.1 What is Process Industry?.............................................................................................17 2.3.2 SCM in Process Industry..............................................................................................17
Supply Chain Management3 2.4 Nature and Scope of Supply Chain Management................................................................18 2.5 Process and functions of Supply Chain Management.........................................................18 2.5.1 Customer service relationship process..........................................................................19 2.5.2 Procurement Process.....................................................................................................20 2.5.3 Product Development and commercialization..............................................................20 2.5.4 Manufacturing flow management process....................................................................21 2.5.5 Physical Distribution....................................................................................................21 2.5.6 Partnership or Outsourcing...........................................................................................21 2.5.7 Performance measurement............................................................................................22 2.5.8 Management of Warehousing.......................................................................................22 2.5.9 Workflow management................................................................................................22 2.6 Executing integrated supply chain management.................................................................22 2.7 Present situation of Furniture industry in Myanmar............................................................24 2.7.1 Competitive advantage.................................................................................................24 2.7.2 Challenges in Supply chain management.....................................................................25 2.7.3 Industry composition....................................................................................................26 2.8 Recognition of supply chain factors....................................................................................26 2.8.1 Uncertainty of Environment.........................................................................................27 Chapter 3........................................................................................................................................28 Research methodology...................................................................................................................28 3.1 Introduction..........................................................................................................................28 3.2 Research Ontology...............................................................................................................29 3.3 research methodology..........................................................................................................30 3.3.1 Positivism.....................................................................................................................30 3.3.2 Realism.........................................................................................................................30
Supply Chain Management4 3.3.3 Interpretivism................................................................................................................30 3.3.4 Selection and justification of Research Philosophy......................................................31 3.4 Research Approach..............................................................................................................31 3.4.1 Deductive type research approach................................................................................32 3.4.2 Inductive type research approach.................................................................................32 3.4.3 Selection and justification.............................................................................................32 3.5 Research Design..................................................................................................................32 3.5.1 Qualitative Research Design.........................................................................................33 3.5.2 Quantitative Research Design.......................................................................................33 3.5.3 Mixed Method research design.....................................................................................34 3.5.4 Selection and justification.............................................................................................34 3.6 Research Strategy................................................................................................................34 3.6.1 Research Strategies justification and selection.............................................................35 3.7 Time Horizon.......................................................................................................................35 3.7.1 Cross-Sectional study...................................................................................................35 3.7.2 Longitudinal Studies.....................................................................................................36 3.7.3 Selection and justification of Time Horizon.................................................................36 3.8 Data collection method........................................................................................................36 3.8.1 Selection and justification of data collection................................................................36 3.9 Size of population in research..............................................................................................37 3.10 Techniques of sampling.....................................................................................................38 3.10.1 Random Sampling......................................................................................................38 3.10.2 Sample Size................................................................................................................38 3.10.3 Purposive sampling.....................................................................................................38 Chapter 4........................................................................................................................................39
Supply Chain Management5 Results and discussion...................................................................................................................39 4.1 Introduction..........................................................................................................................39 4.2 Demographic profile of the respondents and respond rate..................................................39 4.2.1 Profile of respondents...................................................................................................39 4.2.2 Survey questionnaire response rate..................................................................................41 4.3 Comparison of collected data and objectives......................................................................42 4.4 Survey questionnaire...........................................................................................................42 4.4.1 Section 1: Result...........................................................................................................42 Chapter 5........................................................................................................................................64 Conclusion and recommendations.................................................................................................64 Conclusion.................................................................................................................................64 5.1 Findings...............................................................................................................................64 5.2 Limitations of the study.......................................................................................................66 Chapter 6........................................................................................................................................66 Recommendations..........................................................................................................................66 6.1 Needs for future research.....................................................................................................66 6.2 General recommendations...................................................................................................67
Supply Chain Management6 Chapter 1 Introduction The perception of supply chain management (SCM) is considered as the one of the most appropriate and applied methods which is basically used to enhance the management in terms of economic and productivity. The process of supply chain includes all the operations which are directly and indirectly focusing on satisfying the needs and demands of the customers. In the supply chain, all the retailers, suppliers, transporters, warehouses, retailers, producers and customers are connected with it. In an organization, the objective of a producer is to acquire and satisfy the demands and requirements of the customers which are incorporated with the supply chain. The function of supply chain includes development of the new products, various operations, delivery of the finished products, marketing and finance operations and other services for the customers etc. According to the American Expert Association, the concept of supply chain management can be described as the arrangements of all the activities as well as administrations such as in- sourcing, transformation, agreements and logistics management activities for better business operations. Basically, supply chain management also incorporates with the suppliers which may be intermediaries, clients, third-party service providers, and channel partners. The demand and supply is basically managed by the supply chain management in the companies. In current time, the competition in the market is continuously and in the era of IT development, it is important and first priority for the companies to satisfy the customers to survive in the market. The needs and wants of the customers include affordable rates, on time transportation and delivery and high quality products and services. In simple words, supply chain management is the approach which focuses on satisfying all the requirements of the customers by providing them final products along with the higher suppliers. In other words, the approach of supply chain also considers the suppliers in the business operations. The process of supply chain is focused on meeting the needs and wants of suppliers. Supply chain approach includes various operational segments within an organization such as planning related to strategic and production,
Supply Chain Management7 transportation planning, supply control, identifying locations and various settings etc. Supply chain management basically is a the network of various organizations where they develop values by connecting high level management to lower level in various activities and procedures and provide valuable products to then customers or end users. The method of supply also includes some legally separated firms that are connected with each other by information, material, and financial purpose. Certainly, these organizations are those which produce goods and manufacture ultimate goods. All the suppliers in the manufacturing, distribution and logistics services and customers can be included in this procedure. Initially, a system does not only rely on any kind of chain in the development but also, it includes on the convergent and divergent system or process along with various orders from the consumers which must be fulfilled on time. The higher level of management in the furniture companies are focused on analyzing the situations of the concept integrated supply chain management for the future perspective. In this report, the role and significance of supply chain in the contemporary time is described along with the critical circumstances for the furniture traders and transportation automobiles. 1.2 Study background In the era of stable development and development, fiscal development, strong macroeconomic essentials, and managerial transforms are motivating Myanmar’ industrial and business sector to expand and invest in more business areas. The new firms are setting the strong industrialization focus along with the plans to set themselves in the most critical economic development in the future. There is the need to create employment and foundation ventures along with the continuous development in the extraordinary economic zones. These processes would attract new manufacturing and individual investments in the new business ventures. In the year 2015, the GDP rate was around 20% in the manufacturing segment which was two times of its share i.e. 11%. In the manufacturing industry, the growth of foreign direct investment shows a quick development and now in 2015, it has increased by 75%. In retail sector of Myanmar is extended by 7 to 15% from 2012 to 2012 along with GDP development of 7% over the same period of time. In spite of various challenges and threats, many of retailers are assuming to achieve significant growth and development within the set time-frame. Focusing on the retail and industrial sector of Myanmar, the history of the nation is considered along with the difficulties which the country is facing in terms of strong competition
Supply Chain Management8 from neighborhood. The country is suitable for the international investments and the country is opening the door of success for the world as well as ASEN economic community. The country is full of youthful, dedicated, proficient and influenced people who are effective for the successful business ventures. By analyzing all the situations and real upsides, it is observed that the country has ability to deal with various critical situations like political factors which is the key component for the improvement. 1.3 problem statement The process of executing, controlling as well as managing various operations of the supply chain is effective and reasonable in the process and this is called supply chain management. The process of supply includes storage and improvements of raw material, work in process of inventory and final products from the starting to their consumptions. In current time, the furniture businesses in Myanmar are facing some challenges in terms of quality of the supply chain management and implementation of the new methods and technologies in business operations. It is important now to improve the capacity of the process of supply chain management in Myanmar for fulfilling the rules and regulations and standard at the global level and competing with the local workforce to stay competitive. 1.4 Extent of study It is well-known that the furniture manufacturing sector of Myanmar is now being marginalized. Customers are now spending their money on other operating costs rather furniture expenses. This factor is the base for the research in this project report. It is suggested that the furniture manufacturer must be more creative to stay competitive in the market of low share and focus on meeting the expectations of the investors and stakeholders. There are many challenges and threats which can be analyzed in the furniture industry. Those challenges must be addressed in the effective way to enhance the performance of the organizations in the industry. The extent of the study will focus on the concept of supply chain management. The topic of supply chain management is now famous in all over the world and managers in the respective organizations are seeking for new and innovative ways to promote the concept of supply chain management. This research basically includes some wide range of issues which are identified in the industry. Those issues are described below:
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