Internal and external environment of Aston Martin Business and management

Internal and external
environment of Aston
Martin Business and
management

Table of Content
 Introduction
 Chosen Business(Automobile-Aston Martin)
 PESTLE Analysis Of Aston Martin
 Strengths and weaknesses of the business and how it interrelates with the
findings of the external environment
 Organizational structure of the selected business
 Current issue which the selected business is currently facing
 Conclusion
 References

Introduction
Business management refers to the organisation and coordination of activities
of business and is basically the administration of the commercial enterprise. It
basically includes supervising and overseeing the operations of business and it
also covers certain fields such as accounting, finance, development, designing,
data analysis, quality assurance and marketing as well.

Chosen Business(Automobile-Aston
Martin)
 Aston Martin is basically the iconic British
independent manufacturer of luxury sports cars and
grand tourers. The sports cars are basically regarded
as the British cultural icon and also held a Royal
Warrant as purveyor of motor cars to the Prince of
Wales since the year of 1982. The automobile brand
has over 160 car dealerships into fifty three
countries. The company is also traded at the London
Stock Exchange and also the constituent of the FTSE
250 index.