Aston Martin's Business Strategy: A Case Study of Value Chain, BCG, and Porter's Diamond

BUSINESS STRATEGY
1

Executive Summary
The following report has been the detailed case study of the tools such as BCG, Porters diamond
and Value chain analysis. The case of Aston martin is taken which is a premier luxury and sports
car manufacturer in the automotive landscape of the UK. The following studies have been done
with comparative studies of all the aspects of the tools mentioned and their relevance in the
working of the company.
The brief study also included how the three tools are not perfect and have certain limitations as
well. The important thing is to make use of the tools in such a way that it is beneficial to the
organization. The BCG matrix is the study in which the products are carefully studied and it is
determined which product to promote and which one to discontinue. The value chain taking care
of the primary and support activities and the porters diamond, all aim towards making the whole
process of strategizing the business effective and efficient.
2

Table of Contents
Introduction......................................................................................................................................4
Value Chain.....................................................................................................................................5
BCG.................................................................................................................................................8
Porters Diamond..............................................................................................................................9
Reflection.........................................................................................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11
3

Introduction
The business strategies are used to make the business efficient and more profitable. Since, all
businesses need to generate good revenues so that they can sustain for a long time in the
automotive market. In order to make the business more profitable the processes need to be made
more efficient and the whole scenario needs to be studied in detail so that the appropriate steps
can be taken by the management to make the required changes.
In the case of Aston Martin, the company has a history of making the strategic implementation of
the business strategies to help in the boost of channel sales as well as making the company one of
the top most companies in the automobile sector. The various strategies such as value chain,
Porters diamond, BCG etc are used in order to make the process of strategizing the business
more profitable. In the further studies, it will be clearly observed and reported how it has been
profitable to the company and in what areas can the company improve its performance.
4