This presentation discusses the project plan for Astra Plc's fitness application, including its purpose, potential customers, potential risks, and success factors. The app, called My Fitness Map, will allow users to track their workouts, monitor their diet, and receive personal health coaching. The target audience is young people, athletes, and professionals. The presentation also addresses potential risks, such as high competition, and outlines mitigation strategies, such as using KPI tools and digital marketing. The success of the project will be measured through well-defined goals and KPI tools.