The Astra Plc fitness and health app offers individuals proper instructions and examples of various types of exercises, physical activity, and topics related to fitness. It helps monitor health by calculating calories, provides free health and fitness tips, and tracks footsteps. The app is designed for inexperienced runners and has convenient sound and coach alerts, mapped runs, dark and light modes, and free iPad integration for treadmills. Potential customers include those looking to get into shape, measure progress, try new workout routines, and adjust to changing schedules while traveling. The app has increasing chances of success due to the popularity of physical classes over online classes.