Astra PLC's Health and Fitness App Project

Astra PLC is planning to launch a health and fitness app to enhance its product portfolio. The app will have features such as virtual trainer, fitness goal setting, workout plans, motivation, result analysis, and premium features. The potential customers include parents, youngsters, athletes, social media influencers, and house-makers. Success measures include common development goal, retention rate, enhanced portfolio, daily active users, strong brand image, and return on investment. The risk mitigation process involves risk identification, evaluation, and management system selection.

Project

Table of contents
 Introduction
 Background information
 What does app do
 Why to build it
 Potential customers
 Likelihood of success:
 Success measures
 Potential risks mitigation process:
 Conclusion:

Introduction
 Astra PLC is a small company which is specialized in health and fitness.
 It is planning to launch a health and fitness app to enhance its product portfolio.

Background information:
 Company: Astra Plc
 Timeline: 3 months
 App: Heath and fitness app
 Company website: [e-mail]

What does app do
 Virtual trainer
 Setting fitness goals
 Workout plans
 Motivation
 Result analysis
 Premium features

Why to build it
 Company growth
 Diversify product portfolio
 Enhanced profitability
 Increase market reach
 Enhanced brand image

Potential customers
 Parents
 Youngsters
 Athletes
 Social media influencers
 House-makers

Likelihood of success:
 Common development goal
 Enhanced portfolio
 Strong brand image
Success measures
 Retention rate
 Daily active users
 Return on investment

Potential risks mitigation process:
 Risk identification
 risk evaluation
 Risk management system selection

Conclusion:
 From the above discussion, it can be concluded that the new app will provide
various benefits to the company and its users.
 It will assist the individuals in their fitness journey.
 The app will help Astra plc to generate new profit streams