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Operational Impact Analysis of AstraZeneca

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Added on  2023-06-15

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This report analyzes the impact of key drivers on the marketing and HRM operations of AstraZeneca. It includes a SWOT analysis of the company and identifies its strengths, weaknesses, opportunities, and threats. The report concludes that the company can utilize its strengths to enhance its operations and eliminate its weaknesses.

Operational Impact Analysis of AstraZeneca

   Added on 2023-06-15

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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT analysis of AstraZeneca.............................................................................................2
Impact of Key drivers on Human resource management of AstraZeneca..............................3
Impact of Key drives on marketing operations of AstraZeneca.............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
Operational Impact Analysis of AstraZeneca_2
INTRODUCTION
Global business environment involves the overall environment in various sovereign
countries which are influenced by various other environmental factors such as political, social,
economical and legal. The following report has taken AstraZeneca as the chosen company. It is
an Anglo-Swedish global biopharmaceutical and research company established in the year 1999
and is headquartered at Cambridge, United Kingdom. The following report will focus on
analyzing key drives of the company based on the previous project along with its impact on the
marking as well as HRM operation on the business. AstraZeneca is an Anglo-Swedish global
biopharmaceutical and research organisation established in the year 1999 and is headquartered at
Cambridge, United Kingdom. The report will cover a description of the organisation’s strengths,
weaknesses, opportunities and threats with the help of SWOT analysis.
MAIN BODY
AstraZeneca is driven and led by scientific research and innovation in its pharmaceutical
sector that is used by millions of people across the globe. With the help of SWOT analysis the
potential threats and opportunities for organisation are being identified along with its strengths
and weaknesses (Нурмагомедова, М. К. And et. al., 2020).
1
Operational Impact Analysis of AstraZeneca_3

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