AstraZenica: Mitigating Cultural Differences and Communication Barriers in the Chinese Market

AstraZenica

Contents
Introduction......................................................................................................................................3
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
AstraZenica is a pharmaceutical organization with headquarter in London, it is one of the
biggest pharmaceutical service provider when all of United kingdom. The need for medical
facilities never goes down. Post covid-19 situation, market for pharmaceutical organizations is
growing rapidly. China holds world’s biggest population and was the epicenter of covid-19 and
therefore have huge scope for this organization. AstraZenica plans on developing its market in
China. The biggest problem that the organization will face will revolve around cultural
differences and communication barriers between two countries. In order to establish a foot in the
market the organization will need to recruit expertise from within their target country which can
become an obstacle in the operations of the organization. This report revolves around mitigating
the risks arising due to cultural sensitivity and focus on the ways to establish a free flow of
communication within the organization to successfully develop their market in China.
Introduction to the developing countries
China has the biggest population in the world. In addition to that China was the epicenter
of covid-19 and therefore have you scope in pharmaceutical organizational development.
According to a report by Chinese government, the best medical facilities that are available in
China are run by foreign companies. Jara si Chinese medical organizations that runs in
collaboration with other foreign medical super powers specialising in providing western-style
healthcare facilities do Chinese people. Chinese medical healthcare services are highly
expensive, according to a report by the Chinese government the healthcare facilities provided by
foreign healthcare organizations or Chinese pharmaceutical organizations that are run in joint
ventures with foreign companies cost 10 times more than that treatment in a Public hospital.
AstraZenica lines on taking advantage of the situation and provide quality healthcare services in
comparatively low price so that they can acquire a gold target customer base and withstanding
excruciating competition in Chinese Market mobile earning good returns on investments. China
have been an epicenter of many viruses, in fact study shows that China has largest number of
newly introduced diseases and viruses in all Asia. Due to the lifestyle the Chinese people lead
along with the food that they eat results in several newly introduced diseases, most of which
never leaves the geographical boundaries of the country. China happy biggest pharmaceutical