Business Environment of Athletic Sports UK Ltd

This report analyzes the business environment of Athletic Sports UK Ltd, a private limited company specializing in retail stores of active clothing. It includes information on the company's organizational structure, stakeholders, and interrelationships between different departments.

Business and Business Plan
INTRODUCTION
Business Environment is the combination of all the factors, forces and
institutions which are outside the control of the organization but plays a
significant role in the growth and development of business. This report is going
to contain the business environment of Athletic Sports UK Ltd. It is an active
company launched in 2010 and located in Bolton, Greater Manchester. IT
includes the companies sub-sectors, product and services offered by them and
their organizational structure. It also contains the information regarding the
stakeholders and how they are interrelated with each other.
Advantages and Disadvantages of interrelations between organizational
functions
Interrelation among company is important as it makes possible to deliver
standard product and services to it's customers. It helps in gaining maximum
customer satisfaction and helps in accomplishing the goals of the organization.
It also makes the decision-making process of the company easy.
Athletic sports UK Ltd is an private limited company, which is registered
under the company house. It was started in 2010 and has been operating
for more than 11 years. It is specialized in the retail stores of active
clothing. They provide sports Equipment related to golf clubs,
playground and swimming pools, fitness and other outdoor games. They
deals in clothing range starting from shorts, tracksuits, T-shirts and polo
shirts. They also deals in swimsuits, ski suits and many other. They offer
good quality product to its customers in order to gain maximum
satisfaction and to be active participant in the market.
Different Types of Organizations in Industry
An organization is the academy or an foundation that worked
together to achieve the common goals of the organization. They are
mainly divided into three public, private and voluntary organization.
 Public Organization: This organization are known as not-for-
profit organization which are made for the welfare of the
people and for providing social services to the public.
 Private Organization: These organizations are formed for the
purpose to earn profit and are owned by the private
individuals and groups.
REFERENCES
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success factor of startup business. ConScienS. p.96.
SIZE AND SCOPE
Athletic Sports UK limited is the micro level organization with the employees
around 15. They are recently focussing on to cater the needs of the local people.
They are indulged in business at small levels and there scope is to satisfy the
needs of regional people.
Vision
There aim is to become a sporting goods multichannel retailer and want
to be highly successful, competitive and efficient in the worldwide market.
Relationship Between different organizational departments and their linkage to
organizational structures
Due to increase in competition and risk in the market, various departments in the
organization have come together to maintain a position in the market.
Marketing: They are one of the most important part of the organization as they
communicate and maintain a strong relationship with its employees.
Finance: They are the other important department in the organization which carries out all
the work related to money.
Human Resource Manager: They carry out all the strategic management of the work
processes by analysing the business environment effectively

NOTES:
Different Types of Organizations in Industry
 Public Organization: There main purpose is to deliver public goods and governmental services which helps in the betterment of the society. They are owned and funded by the government. For Example: UK Sport is the
government agency who supports and manages the sports in UK. They also provide financial and technical support to its employees.
 Private Organization The main purpose of these organizations is to earn profit, and they also helped in the growth and development of the organization which helps in increasing per capita income of the country. It can be in
the form of sole proprietorship, partnership. For Example: Athletics Sports UK Ltd is a private company which is made for the purpose to earn profit which helps in the development of the overall society. Voluntary Organization: These organizations are those who carry out the social activities but are said to be non-governmental in nature. There main purpose is to create social wealth which helps in the improvement of
society. For Example: this includes all the not-for-profit clubs which are managed by and for amateur sports persons.
Legal Structures of Different Organizations Legal Structure of UK Sports: They are responsible for the supporting and managing the major sports across the UK. They arrange events to deliver the high level of standards. Legal Structure of Athletics Sports UK Ltd: The company has retail stores where they serve athletic products and services and earns profit in exchange.
Legal Structure of Clubs: These organizations perform the small scale activities and performs sports activity for pleasure
Size and Scope of Different Organization
Micro level Small Level Medium/Large Level
Size This level includes those enterprise
whose employment level is low. These
organizations have employees around
10 in the organization.
This level includes those enterprise who
employment level is not so small, not so
large. They include employees ranging
from 50-250 in the organization.
This level is consist of large level of
employees in terms of employment. These
enterprise include employees more them
250 .
Scope There scope is to get growth and
development with less business cost.
There scope is to earn a good position in
the market.
They include big MNC who purposes the
development of overall society.
Mission
To create a business who always offers maximum customers and wide range of sports products and services, with the optimum level of outdoor activities according to the needs and preference of the consumer. They also
want to contribute to the nation health by activating the values of healthy lifestyle and by improving the standards of customers.
Business Objectives
 Athletic Sports UK Ltd increases the revenue rate by 6% for the year 2021-2022
 It is going to increase the sales by 3% at constant rates from last year.
Organizational Structure
Athletic Sports UK Ltd follow the matrix organizational structure by combining the hierarchical and product based structure. Teams are divided according to the product and must be in contact with the project manager.
Stakeholders in Athletic Sports UK Ltd
 Stakeholders are those people who has interest in the working of the company. The company has both internal and external stakeholders.
 Athletic Sports UK Ltd internal stakeholders are there employees, owners and their investors.
 It's external stakeholders are consisted of the creditors, suppliers and public groups.
Relationship Between different organizational departments and their linkage to organizational structures
Marketing:
They are also responsible to deliver strong brand image of the company thereby carrying a participation in the organization and interacting with customers using different techniques and methods.
Finance:
They control expenditures of the organization in a legal manner. They also manage the investments process of organization and maintains the profit of the organization. The companies finance department are interrelated with the marketing
department to ensure that there is proper budget to meet the needs of the company. The department make sure that the business operates according to the financial capability of the business. The department focussed on the cash flows of the
company.
 Human Resource Manager: They also focus on carrying out the recruiting, selecting and hiring process of employees. They assure company's productivity by hiring those people who are skilled to perform a job.
 Operations: They help in smoothing the business process and helps in providing efficient services to meet up the needs and preference of the customers.
This shows that there is a close relationship between the organizationals objective, functions and its structures. The organizations functions are operated on the basis of its structure and it's objectives. It also impacts the nature and working
of the organization. These functions do not work alone as they work together and generate common values and perform better in the organization. It helps in increasing the efficiency and performance which benefits the whole organization.
For Example, Athletic Sports UK Ltd has the structure that assures the effective functioning of employees which helps in generating higher values for it's customers. It allows the organization to create objectives and transform it into a
effective business.
Advantages and Disadvantages of interrelations between organizational functions
The Interrelation among organization also causes some disadvantages to the company such as if both the departments are less effective, then it will result in less efficiency of the organization. It can create a negative impact on the business
structure.
Analysing the Business structure and its interrelationships with other departments
Organizational Structure is a system that shows how certain activities are going to be performed in order to accomplish the goals of the organization. These activities include the duties, roles and responsibilities. It helps in
determining the flow of work between all the levels of employees. It also helps in maintaining the coordination among the different groups of the organization. Interrelation among customers helps the sports company in gaining the
maximum customer satisfaction and helps in earning high profit margins. It also helps in understanding the success or failure of the organization. It also helps the company in strategy formulation and in increasing the efficiency of the
company. It can be applied in different scenarios, which helps to guide people in decision-making.
CONCLUSION
From the above report, it was concluded that business environment is important for an organization to identify the weakness and threats. A company can be strong in some areas and can be weak at some areas. It helps the
organization in analysing the weak areas and provide solutions to overcome the weakness. The report helps in analysing the business environment of Athletic Sports UK Ltd. IT also includes the fact sheets of the company which shows
organizations structure of the company and it's interrelation with other departments. This helps the company in increasing the efficiency of the company.
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