Atlassian Australia Report 2022

Running Head: ATLASSIAN 1
Atlassian
(Student’s Details)

ATLASSIAN 2
Executive Summary
The report consists of macro environmental analysis, industry analysis, company analysis,
competitor analysis and strategy analysis of Australian technology company Atlassian which
operates business in six prominent nations. To analyze macro environmental factors, report uses
PESTEL analysis and to analyze the technology industry Porter’s 5 forces analysis the best tool.
Internal analysis includes strengths and weakness of the company which clarify about the
opportunities for the company.

ATLASSIAN 3
Contents
Introduction......................................................................................................................................4
Macro Environmental Analysis.......................................................................................................4
Political Factors............................................................................................................................4
Economic Factors.........................................................................................................................4
Social Factors...............................................................................................................................4
Technological Factors..................................................................................................................4
Legal Factors................................................................................................................................5
Environmental Factors.................................................................................................................5
Industry Analysis.............................................................................................................................5
Company Analysis...........................................................................................................................5
Competitor Analysis........................................................................................................................5
Internal Analysis..............................................................................................................................6
Strengths.......................................................................................................................................6
Weaknesses..................................................................................................................................6
Competitive Advantage................................................................................................................6
Strategy Analysis.............................................................................................................................6
Opportunities for Atlassian..........................................................................................................6
Threats for Atlassian....................................................................................................................6
Conclusion.......................................................................................................................................7
Reference List..................................................................................................................................8