Atlassian Corporation Plc: International and Global Business Analysis

Running Head: International and Global Business
Atlassian Corporation Plc
International and Global Business

International and Global Business 1 | P a g e
Executive Summary
Atlassian Corporation Plc is an Australian software company engaged in development of
software. Along with this, organization offers products for project managers, content
management and for software developers. Company’s primary product offerings include issue
tracking application, team collaboration software and, wiki product, confluence and for Jira.
Approximately, Atlassian serves 60,000 customers and it is continuously enhancing its business
in the Australian market. Company was founded in 2002 and its headquarters is situated in
Sydney, Australia. Organization has attained sustained growth in the Australian market but due
to large number of software developers in the Australian market, it is being saturated now and
this has lead the organization to move towards international market for expanding their business
along with enhancing its market capitalisation (Atlassian, 2018).
With regards to this, organization is seeking for expanding its business and in relation with this;
management has selected Asian and European market. In this report, detailed analysis of the
selected two countries will be done under which macro-environmental and geo-political forces,
trade and business policy, etc. will be discussed. Further, report will focus over determining
potential dangers, risks and opportunities present in each country so that one of the best country
could be selected for business expansion. The last part of the report will include
recommendations for selecting the best approach of market entry in the selected market for the
attainment of desired goals and objectives.

International and Global Business 2 | P a g e
Table of Contents
Executive Summary.........................................................................................................................1
Brief introduction of Atlassian........................................................................................................3
Identification of two countries.........................................................................................................3
Macro-environmental and Geo-political forces in India.................................................................3
Macro-environmental and Geo-political forces in Ireland..............................................................4
Trade and business policies of India................................................................................................4
Trade and business policies of Ireland.............................................................................................5
Assessment of potential dangers, risks and opportunities...............................................................5
India.............................................................................................................................................5
Ireland..........................................................................................................................................5
Recommendations and Conclusion..................................................................................................6
References........................................................................................................................................7

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Brief introduction of Atlassian
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in 2002 as a software developer
company. These guys met each other at the University of New South Wales in Sydney at the
time of their studies. Both of them have taken the company for several years and this start-up
was started with a $10,000 credit card debt. Atlassian is engaged in developing products for
software developers, content management as well as for project managers. Organization earned
respect in the industry when they launched an effective issue tracking application i.e. Jira in
2002. After that, organization released Confluence in 2004 which is an effective team
collaboration platform through which users could easily accomplish their projects. Along with
this platform is also essential in content creation, handling media assets and for sharing
documents. With regards to the introduction of these products, organization attains their desired
goals and objectives and both of them were names as the Ernst & Young’s Entrepreneurs of the
Year for Australia in 2006. In 2014, Atlassian reported $215 million revenue which was
approximately $144 million up from 2013. Now Australian market is being saturated, thus,
organization has moved towards international expansion and for the same, Indian and Ireland
markets have been chosen by reviewing the scope of IT industry (Mishra & Kumar, 2018).
Identification of two countries
As organizational management has considered European and Asian markets as the best markets
for the organizational expansion and amongst these two regions, India from Asian region and
Ireland from European region has been selected. India has been chosen because of rapid and
consistent growth. India is one of the fastest growing countries across the globe and with regards
to this; various multinational corporations have shown their interest in setting up their business
through which FDIs have been increased. Apart from this, Indian government is also
encouraging FDIs and for the same, they have made favourable policies so that multinational
corporations could easily enter into Indian market. Apart from India, organizational management
has also chosen Irish market because there is much scope for the software companies as software
industry of Ireland is very vast (Bhattacharyya, Jha & Fernandes, 2015). Accenture is one of the
biggest companies of Irish market engaged in providing professional and technological services.