CB2 - Group 8 Quy An | Gia Huy | Thanh Ngan | Ngoc Thanh | Khanh Trang 01 INTRODUCTION 02 ISSUES Introducing of the case context Illustrating the main issues raised in the case 03 04 QUESTIONS DISCUSSION Answering the case questions and extra questions LESSONS LEARNED Summarising the lessons learned from the case THE INDUSTRY: Hair care 200 choices of shampoo with packages bring benefits of repair, protection, hydration, control,