HAT301 Attraction & Event Management: Comprehensive Event Brief

This assignment provides an event brief analysis for a tourism event named "Tour Australia," detailing various activities and their schedule. It includes a breakdown of categorization indicators like event type, location, size, budget, and participant numbers. The analysis identifies key stakeholders such as event managers, directors, participants, sponsors, and the host community, explaining their respective roles and involvement in the event's success. A budget is provided covering event programming, taxes, donations, site fees, and various operational costs. The assignment utilizes theories and concepts related to event management discussed in the course material.

Running head: ATTRACTION AND EVENT MANAGEMENT
ATTRACTION AND EVENT MANAGEMENT
Name of Student
Name of University
Author’s Note

1ATTRACTION AND EVENT MANAGEMENT
Event brief analysis
Type, dimension and attraction of the event
The type of event that is planned to be managed in this assignment is a tourism event
named “Tour Australia”. In this event tourists would get along to a specific place and they
would be taken to the venue for the event. Various activities would take place in the event
like SATTE, OTM Mumbai, Travel Revolution, AIME, Unite Pacific and many more. These
events would take place at different venues and at different days, these are provided in the
table below. The fair would be taking place in New Zealand in December 2018 (Van der
Wagen and White 2018). The participants would get a chance to get a view of various
renowned places. A schedule has been prepared for the list of events. The activities are
broken down into sections of six months, the activities within next six months are fixed and
the rest of them are considered as indicative (Park and Park 2017). There might be some
changes in the schedule and the changes would be communicated to the participants as well
as visitors. The schedule is as follows
Date Event Status Location
16 Jan – 18 Jan
2019
SATTE
2019
Registration closed New Zealand
16 Jan – 18 Jan
2019
South and Southeast
Asia New Zealand
Specialist Programme
IMA Training
Workshop
2019
Registration closed Auckland, New
Zealand
23 Jan – 25 Jan OTM Mumbai Registration closed Mumbai, India

2ATTRACTION AND EVENT MANAGEMENT
2019 2019
01 Feb – 05 Feb
2019
Travel Revolution
2019
Confirmed Singapore
18 Feb – 20 Feb
2019
AIME
2019
Confirmed Australia
21 Feb – 26 Feb
2019
Unite Pacific
2019
Confirmed London, England
27 Feb – 28 Feb
2019
Traveler Made Essence
of Luxury Forum
Australia
2019
Registration closed Australia
01 Mar– 04 Mar
2019
MATTA Fair
2019
Confirmed Malaysia
06 Mar – 10 Mar
2019
ITB Berlin
2019
Registration closed Berlin, Germany
11 Mar– 13 Mar
2019
PATA Exchange
2019
Confirmed UK, Europe
14 Mar– 15 Mar
2019
Kiwi link Japan Registration closed Sandal, Japan
18 Mar– 21 Mar
2019
UK and Germany IMA
Frontline training Road
show
2019
Registration closed Germany
27 Mar– 29 Mar
2019
Australia 100% Pure
New Zealand Specialist
Famil RTO Training
Confirmed New Zealand

3ATTRACTION AND EVENT MANAGEMENT
Day
2019
18 Mar– 21 Mar
2019
Mode Tour Travel mart
2019
Registration closed Berlin, Germany
22 Mar– 05 Apr
2019
Pure Life Experience
2019
Confirmed Morocco
08 Apr – 11 Apr
2019
Signature National
Conference
2019
Confirmed North America
Table 1: list of events
(Source: Created by author)
Brief analysis of categorization indicators
The event is a medical event, hence participants would be around 500 and number of
visitors would range from 50,000- 200,000 (Andersen, Hanstad and Plejdrup-Skillestad 2015)
(Jones 2017). The events would take place into two sections, first being 10: 00 AM- 4: 00 PM
and the second one is 6: 00 PM to 11: 00 PM.
Budget of the event
Events cost
Gold sponsorship $1,500
Silver sponsorship $1,000
Bronze sponsorship $900
Event programmed $900
Taxes $450
Donations $9,000
Site fees $238
Family pass $954
Student pass $469
Accounting and auditing $953
Bank charges $280
Committee meeting expenses $380

4ATTRACTION AND EVENT MANAGEMENT
Software maintenance $953
Legal fees $379
Printing and stationary $358
Postage, telephone, fax $260
Volunteers $370
Suppliers $974
Travel $728
Accommodation $630
Airfares, fuel $470
Food and beverage $753
Other $842
Management fees $347
Workshops $369
Total expenditure $24,457
Table2: budget
(Source: Created by author)
Event stakeholders and their involvement
The stakeholders and their involvement are as follows
Stakeholders Involvement
Event manager Event manager is considered as an important
stakeholder who takes care of the number of
event staking place and their schedule.
Event director Event director looks into the events and chooses
the ones that are interesting; he also confirms the
schedule of events.
Participants and spectators These stakeholders help in participation and
support. They also help in entertainment and
reward
Marketing manager Marketing manager helps in carrying out the
advertisement of the event including posting

5ATTRACTION AND EVENT MANAGEMENT
banners, post cards, advertisements and many
more.
Co-workers They provide labors support
Sponsors They help in the overall expense incurred in the
event, they are acknowledged by the event
organizer while the event is going on.
Media They are responsible of editorial and
advertisement, they help in promotion.
Host organization This stakeholder helps in carrying out the
management of the event and ensures that the
objective of the event is fulfilled. It generates
events from sectors like public sector and
voluntary. This is the most important stakeholder
for this event.
Host community Host community helps in arranging participants
and suggests regarding the sub events that are to
be included under the event. It takes care of fire
and ambulance services, residents, lobby groups,
traders, transport, council, and police. It needs
support permits and permissions, changes in
infrastructure, new ideas, health as well as safety.
Participants Can vote which event was the best with the help
of their emotional experience, comfort, security,
safety.
Table 3: stakeholders and their involvement
(Source: Created by author)

6ATTRACTION AND EVENT MANAGEMENT
References
Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural,
business and sporting events. Cengage AU
Jones, M.L., 2017. Sustainable event management: A practical guide. Routledge.
Park, S.B. and Park, K., 2017. Thematic trends in event management
research. International Journal of Contemporary Hospitality Management, 29(3),
pp.848-861.