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Attraction and Event Management Assignment

   

Added on  2020-03-23

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ATTRACTION AND EVENT MANAGEMENTCASE STUDY ANALYSIS1
Attraction and Event Management Assignment_1

Table of Contents2014 Winter Olympics:..............................................................................................................3Event Management:...................................................................................................................3Event Life Cycle Model:............................................................................................................4The analysis of Event Life Cycle Stages:..................................................................................5Conclusion & Recommendations:..............................................................................................8Reference Lists:..........................................................................................................................92
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2014 Winter Olympics:XXII Winter Olympic Winter Games, one of the most major international multi-sport eventof the world, involves lots of energy, efforts, resources, emotions to organize (Derman et al.2016). Different sports lovers all over the world enjoys multi sports events of this sportsoccasion. World class players prepare themselves to perform here in order to conquer theheart of the sports lovers. Numerous numbers of sponsors, media houses, work tirelessly tomake this event successful. Commonly called as Sochi 2014, this event held in Sochi, Russiafrom February 7 to February 23. Russia became the fortunate host of Winter Olympics for thefirst time since 1991. Winter Olympics event of 2014 can be considered as one of the mostexpensive events in the world history (MacArthur et al. 2016). High level event managementstrategies were used to make this event successful.Figure 1: 2014 Winter OlympicsEvent Management:Events are managed and organized by event management strategies. These strategies areapplied to create and develop different level events (Gration et al. 2016). Event managementis also can be described as marketing tool used by different authorities to make their eventmore attractive and irresistible. Features and activities of event management activities varyaccording to the nature and target group of the event. 2014 Winter Olympic games areassociated with the emotion of 88 nations, dedication of 2,873 participants and support ofnumerous number of sports lover across the world (Kirilenko and Stepchenkova, 2017).Event management principles are strictly practiced and featured in the organization of thisworld class event. In this assignment planning and arrangements of 2014 Winter Olympicswill be discussed and analysed in the light of Event Life Cycle Model.3
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Figure 2: Event of 2014 Winter Olympic GamesEvent Life Cycle Model:Event Life Cycle Model emphasizes on 5C in organizing an event, big or small. These 5Csare divided into three interconnected phases. Event Concept: Event managers should have visualize the concept of event they are going toorganize. Scope of the event be identified before organizing an event. Event managers shoulddevelop the lists of related stakeholders, event management teams & organizations in theplanning phase of the event (Granadillo et al. 2016).Event Coordination: Event methodology should be developed. Scheduling of the eventsshould prepared and co-ordinated in this stage. Roles and responsibilities are delegated andpresented to the different event management teams. Managers play an important role in co-ordinating information in this stage.Event Control: Conflicts of resolutions are controlled and channelized by the correctivemeasures taken by the event management organizations and managers as well. Relationshipbetween the stakeholders are adjusted by authorities responsible for these (Van Niekerk andGetz, 2016). Final budget of the event have been developed and resources are allocatedaccordingly and purposively.4
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