Attraction and Event Management - Ekka Festival

Running Head: ATTRACTION AND EVENT MANAGEMENT 0
ATTRACTION AND EVENT
MANAGEMENT

EKKA FESTIVAL 1
Table of Contents
Type, dimension and attractions................................................................................................2
Brief analysis: Form...................................................................................................................2
Location and size........................................................................................................................2
Budget considerations................................................................................................................3
Number of participants...............................................................................................................3
Stakeholders...............................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

EKKA FESTIVAL 2
Type, dimension and attractions
The Ekka Royal festival is one the major event in Brisbane. This event includes people of all
ages with its 10 days of fun. Their first show was held in August 1876, which has attracted
17,000 visitors (Uthayan, 2016). In this event, the country and city celebrate the great
lifestyle and agriculture industry. This festival also features a sideshow alley, nightly
fireworks display, and show bag pavilion. Other attractions include wood chopping
competition, animal parades and equestrian events (Familiesmagazine, 2018).
Brief analysis: Form
There are many small events that are connected to the main festival and highlight the creation
of attraction. Ekka can be classified as a signature event for the state (Burnett and Spelman,
2011). This festival gives chance for people to demonstrate newly invented agriculture
devices. This event is also organized to celebrate their work towards the land, city and region.
Location and size
Every year Ekka festival is held in the capital city of Brisbane i.e. Queensland. Each year,
this festival is held for 10 days at the Brisbane Showground in the suburb of Bowen Hills
(Moore, 2018). Brisbane Showground hosts 300 events each year with the largest being Ekka
festival (Darian-Smith, 2011). In recent years, more than 4,00,000 visitors are attending the
show and this makes it one of the most popular events of any sort. The Brisbane
Showground, where the festival held covers an area of 22 hectares (Darian-Smith, 2011).