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Attraction and Event Management HAT301

   

Added on  2020-03-04

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Running head: ATTRACTION AND EVENT MANAGEMENTAttraction and event managementName of the student:Name of the university:Author note
Attraction and Event Management HAT301_1
1ATTRACTION AND EVENT MANAGEMENT1.Type, dimension and attractions Perth International Arts Festival takes place in the months of February and March. It is one of theoldest and premiere cultural events of Western Australia. This annual international multi- artsfestival in the southern hemisphere was started in 1953 and provides the Australians with richculture and heritage. This festival offer the best international contemporary music, comedy,theatre, film, literature, street arts, drama, visual arts and free events in the community. There areother programs in the festival like Contemporary Culture Program and Perth Visual Arts Festival(Andersson, Getz and Mykletun 2014). 2. Brief analysisa) FormThere are many small events that are circled around the main festival which offers totalthirty Australian premieres. Perth international arts festival has the Western AustralianIndigenous Arts Showcase (WAIAS) as its part which involves 90 native musicians, singers,songwriters, actors and comedians from all the largest states of Australia. This event is organizedto celebrate the art work of the contemporary artists all over the world and respect the culture ofthe local people and their contribution towards the land, city and region. b) Location and sizeThrough this festival of the University of Western Australia 500000 people getsconnected every year in Perth and Great Southern. The university supports the festival byproviding services and resources and Lotterywest has provided financial support since 1992. Inall these years the venues of the festival kept varying from Somerville auditorium, Festivalgardens, Regal theatre to ABC Perth studios, Red hill auditorium, Cottesloe beach and so on.
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2ATTRACTION AND EVENT MANAGEMENTc) Budget considerationsPromotion$9000Rent$2000Collection of fees$5000Printing$1500Others$2500Total$20000d) Number of participantsOn the 60th birthday of this festival there were 194522 paid members and 700000 totalattendances among the audience. But on the following year it decreased a bit with 750 artists,820 events and 250 screenings. The list of corporate partners change every year but there aresome partners who have a long term commitment of sponsorship in the festival. The essentialpartners for long term include Rio Tinto, Lotterywest and Wesfarmers. (Parent and Chappelet2015). 3.StakeholdersThe development team of the Perth International Arts festival finds a huge range ofstakeholders for supporting vision and mission of the artistic director to offer high quality annualfestival program. The specific team works hard to raise income through government, corporateand donor programs, to engage the supporters in artistic program. They work in close relevancewith the authorities and board members for increasing the support in art funding in WesternAustralia. The events and sponsorship executive report directly to the development director ofthe festival for managing and coordinating the festival partners and deliver a range of corporatehospitality programs and stakeholder events. In addition to that the role is responsible for
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