(3BM060)-Organizational Strategy and Decision Making: Importance of Micro and Industry Environment in Decision-Making Process

Name : Nantapob Palapiboon
Student ID: 189107699
Instructor: Audie Wee
Course : Bachelor of Arts (Honours) Business Management (Top-Up)
Subject : Organizational Strategy and Decision Making

Essay Question?
To what extent do organizations need to consider both micro and industry environment in their decision making? Critically discuss how such
analysis would contribute to their overall strategic decision.

Student Number
Programme Business Management
Module Tutor Audie Wee
Module Code: 3BM060 Module Title:
Organizational Strategy and
Decision Making
Assignment Number: 1 Assignment Title: Individual Report
Word Count: 3450 First Attempt
First Marker’s comments
A reasonable level of understanding of the topic and significantly relevant.
Contents were written generally in a very superficial manner lacking in substance and often difficult to grasp.
Would be much better if more in-depth research evidence on the topic and the examples cited to be expressed explicitly to support its claims.
The essay was structured as required but with minor errors in proper citation format and punctuation errors.
However, the conclusion was convincingly written to support the argument.
FACTORS AFFECTING THE BUSINESS (WHAT IMPACT THE BUSINESS)
WHAT DECISION MAKING IS AFFECTED BY THE IMPACT?

AVOID USING , FOR EXAMPLE, I THINK, SHOULD , WOULD ,
First Marker: Audie Wee Date: 9/12/2018 Indicative Mark: 40/100
Second Marker’s or Moderator’s comments:
Second Marker: Date: Indicative Mark:
Moderator: Date: Indicative Mark:
Agreed Mark:
1 2 3 4 5 6 Ttl Mark
40 40 40 40 40 40 240 40
A* A B C D F (fail) F (fail) 0 NS

Assessed
Components (100-85) (84 - 70) (69 - 60) (59 -
50) (49 - 40) (39 -20) (19 - 1) F (0) 0NS
Knowledge &
Understanding
Outstanding
understanding
and detailed
knowledge base.
Outstanding use
of theory /
concepts, with
exceptional
interpretation and
application.
Excellent
understanding of
a wide range of
ideas. Excellent
use of theory /
concepts, with
excellent
interpretation and
application.
Very good
understanding
of a range of
ideas. Very
good use of
theory /
concepts,
with very
good
interpretation
and
application.
Good
understanding
of relevant
ideas. Good
use of
theory /
concepts,
with good
interpretation
and
application.
Fair
understanding of
a few relevant
ideas.
Satisfactory use
of theory /
concepts, with
adequate
interpretation
and application.
Subject
knowledge is
poorly
demonstrated.
Limited and
poor use of
theory and
concepts, with
limited
interpretation
and
application, if
any.
Work
submitted is
not considered
to be a serious
attempt to
meet the
assessed
components
Work
submit
ted is
judged
to be
of no
value
Non
submission
Analysis &
Evaluation
Outstanding ability
to analyse,
evaluate, compare
and construct
values
Excellent ability to
analyse, evaluate,
compare and
construct values
Accurate
analysis and
very good
evaluation
Good analysis
and sound
evaluation
Fair analysis
with some
evaluation
Weak
analysis and
evaluation
Work submitted
is not
considered to be
a serious
attempt to meet
the assessed
components
Work
submit
ted is
judged
to be
of no
value
Non
submission
Critical
Thinking
Outstanding
thinking, logical and
creative with
insightful outcomes
Excellent
thinking, logical
and creative with
insightful
outcomes
Very good
synthesis of
ideas that are
articulated clearly
Good
synthesis of
ideas with
mostly
consistent
logic
Logical with some
synthesis of ideas
Inconsistent
logic and
synthesis
Work submitted
is not
considered to be
a serious
attempt to meet
the assessed
components
Work
submit
ted is
judged
to be
of no
value
Non
submission
Research &
Enquiry Outstanding,
rigorous and
sustained enquiry
with exceptional
outcomes
Rigorous and
sustained
enquiry with
excellent
outcomes
Accurate and
consistent enquiry
using appropriate
methods
Consistent
approach
drawing on a
range of
sources
Relevant methods
of enquiry with
some
inconsistencies
Little evidence of
research or
understanding of
appropriate
approaches
Work submitted
is not
considered to be
a serious
attempt to meet
the assessed
components
Work
submit
ted is
judged
to be
of no
value
Non
submission
Presentation &
Referencing
Completely correct
in-text and
bibliographic
referencing.
Technically
excellent,
accurate
referencing and
Accurate and
consistent
referencing and
presentation.
Good
referencing
and
consistent
Fair
understand
ing of
convention
Poor referencing
and little
understanding of
conventions.
Work submitted
is not
considered to be
a serious
Work
submit
ted is
judged
Non
submission