This article provides an analysis of Net Present Value (NPV) and its impact on the market value of a corporation. It discusses the concept of NPV, its calculation, and its relevance in evaluating the profitability of a project. The article also explores the relationship between NPV and the Efficient Market Hypothesis (EMH), as well as the implications of forecasting risk on project outcomes. The analysis is based on a case study of Auditizz Electronics, an Australian electronic firm.