Augmented Reality Technology Enterprise Analysis 2022

BUSINESS PLAN
AUGMENTED REALITY TECHNOLOGY ENTERPRISE
GROUP 4
Subject: Business Practice Explored
Class: F-UON-M-3C
Group member:
Phạm Lê Nhật Anh (2105000055) (Leader)
Nguyễn Sỹ Hoàng (2105000180)
Bùi Trung Kiên (2105000212)
Ngô Duy Thành (2105003063)
Đào Tường Vy (2105000458)

Table of Contents
I. INTRODUCTION..............................................................................................4
1. BACKGROUND........................................................................................4
External reasons:..........................................................................................4
Internal reasons:...........................................................................................4
2. BUSINESS IDEA.......................................................................................4
Description:...................................................................................................4
Target customers:.........................................................................................5
Revenue sources:..........................................................................................6
Distribute to customers:...............................................................................6
II. STRATEGIC PLAN................................................................................6
1. MISSION AND VISON............................................................................6
Mission statement:........................................................................................6
Vision:............................................................................................................7
2. GOALS AND OBJECTIVES...................................................................7
Goals of AR...................................................................................................7
Objectives of AR...........................................................................................7
3. BUSINESS ENVIRONMENT..................................................................7
SWOT analysis.............................................................................................7
STRENGTHS................................................................................................7
WEAKNESS.................................................................................................8
OPPORTUNITIES.......................................................................................8
THREATS.....................................................................................................9
4. MARKET SEGMENTATION.................................................................9
Demographic segmentation:........................................................................9
Psychographic segmentation.....................................................................10
Behavioral segmentation............................................................................10
5. TARGET CUSTOMERS........................................................................10
6. STRATEGIES AND IMPLEMENTATION........................................11

Strengths-Opportunities (SO):..................................................................11
Weaknesses-Opportunities (WO):............................................................11
Strengths-Threats (ST):.............................................................................11
Weakness-Threats (WT):...........................................................................12
7. ETHICAL ISSUES....................................................................................12
III. OPERATION.........................................................................................12
1. INPUT......................................................................................................12
2. PROCESS................................................................................................12
3. OUTPUT..................................................................................................13
4. LAYOUT..................................................................................................15
IV. Human Resource Plan.........................................................................16
1. ORGANIZATIONAL STRUCTURE...................................................16
2. JOB ANALYSIS......................................................................................16
3. RECRUITMENT AND SELECTION..................................................19
Step for recruiting employees in our business:........................................19
Step for selection employees in our business:..........................................19
4. TRAINING AND DEVELOPMENT....................................................20
Training.......................................................................................................20
Management development.........................................................................21
5. PERFORMANCE APPRAISAL...........................................................22
 Visualisation.............................................................................................22
6. COMPENSATION..................................................................................23
V. MARKETING PLAN............................................................................23
1. MARKETING RESEARCH..................................................................23
2. MARKETING MIX................................................................................23
3. MARKETING CAMPAIGN..................................................................23

I. INTRODUCTION
1. BACKGROUND
Product introduce:
- Welcome to our AR technology group, if you are wondering what AR is,
below will be the answer for you.
- AR, or commonly known as augmented reality, is a 3D experience that
interacts with a view of the real world with computer-generated
elements in real time. It can be said that AR helps you approach the real
world and it overlays the virtual elements as a direct layer in that
environment creating stimulation in the experience and creating the
interaction between that real and virtual in a way more meaningful.
- Sounds very interesting right! So let's see how our group's business plan
will be.

External reasons:
- Today with the great development of technology, especially when the
industrial revolution 5.0 gradually ascends the throne, technologies like
AR are taking the lead because of the great value it brings to people from
its convenience to its efficiency.
- Besides, during the covid 19 pandemic when the state is having social
distancing policies, the application of AR to e-commerce trading floors is
also the optimal way to bring convenience and encouragement everyone
stay at home.
Internal reasons:
- Nowaday, in Vietnam, there are still not many companies investing in
this technology segment, so our team wants to be the pioneers in bringing
AR to integrate and develop in Vietnam, building a prestigious brand
name and reliable to help people here can rest assured to have a good
experience and access it as soon as possible.
2. BUSINESS IDEA
Description:
 Product and service:

- AR technology works on allowing people to overlay or superimpose
images, sounds, and text as digital content on top of real scenes. Because
of that, it is extremely versatile and can be applied in many ways.
- First, on the product side, AR applications are delivered through hands-
free wearables such as head-mounted displays or smart glasses. In
addition, it is also included in the entertainment applications that we often
see today, such as Snap chat or the game Pokémon Go.
- On the service side, AR apps could be included in e-commerce
exchanges, allowing online shoppers to download holograms of products
– a solution for customers who cannot make it to the store direct.
- In addition, there are other cases where AR can be used. For example, AR
“heads-up” displays that put navigation, collision warning, and other
information directly in drivers’ line of sight are now available in dozens
of car models. Wearable AR devices for factory workers that
superimpose production-assembly or service instructions are being
piloted at thousands of companies. AR is supplementing or replacing
traditional manuals and training methods at an ever-faster pace.
Target customers:
 Age: 16-60
 Prioritize: From middle class to high class people, marketers and
enterprises
Revenue sources:
- We get profit from selling advanced technology products such as head-
mounted displays or smart glasses.
- We can get money from customers by letting them use apps that have
applied augmented reality technology (such as ARKit for iOS and
ARCore for Android) in their smartphone.
- Selling AR software programs to other businesses also helps our company
make more profits.
Distribute to customers:
- Typically, using AR on phones allows users to incorporate digital content
into the real world using the AR app and the device's camera. This makes
it convenient that we only need to work with software companies that
want our AR technology in their products.