Australia Post: Strategic Analysis and Recommendations

Running head: Australia Post
Australia Post

Australia Post
Executive summary
In this paper, the discussion is made on the Australia Post. The paper has presented the strategic
tools such as Pestle analysis is conducted in reference to the macro environment. Also, a
different corporate strategy is elaborated. There are different strategic tools such as Porter five
force models and VRIO MODEL. In relation to these models, it is important for the company to
consider these tools so that different challenges that pertain in the company can be reduced. By
conducting the entire analysis with the help of thee tools, it has been observed that competition
level faced by the company is high, so to minimize it latest technologies are important to be
considered as it will help to attain growth in the competitive market.
The purpose of the report is to analyze the different factors that affect the overall activities of the
company. These factors play an important role so it is important to analyze it as it can assist in
boosting the profits of the organization. If the business environment is analyzed then it will help
in enhancing the market share of the company and also the positive impact will be seen on the
brand image in the competitive business world.
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Australia Post
Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................2
Macro environmental factor............................................................................................................3
Pestle analysis..............................................................................................................................3
Industry analysis..............................................................................................................................4
Life cycle stage............................................................................................................................4
Porter Five force analysis.............................................................................................................4
Company analysis............................................................................................................................6
VRIO FRAMEWORK.................................................................................................................6
Competitor analysis.........................................................................................................................7
Strategy analysis..............................................................................................................................7
Recommendations............................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
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Australia Post
Introduction
Australia Post is one of the postal service companies managing the activities in the market of
Australia. The head office of the company is situated in 111 Bourke Street, Melbourne. In 2017,
the revenue of the company was 680 AUD. There are different subsidiaries of the company such
as star Track and Secure Pay Pty Ltd. The company is located in 4429 metropolitan areas and
2561 retail outlets are in rural and remote areas (Australia post, 2019).
There are more than 32,732 employees who are managing the work of the company. The
industry deals in postal services and the company has the ranking on 23rd position in top 100
financial brands in the Australian market. The company deals in different services such as
parcels and mails (stamp, parcel collection and delivery) and also in money and insurance sector.
Australia Post has many post offices such as there are 11.4 delivery centers and also 4400 post
offices located in the different locations of Australia. The challenge that was faced relates with
the communication. This case will be analyzed to find out the different aspects that affect the
activities of the company in the highly competitive business world (Australia post, 2019).
Macro environmental factor
Pestle analysis
It has been analyzed that the company has to take into consideration the external environmental
factors so that accurate decisions can be taken. So, in relation to this the Pestle analysis tool will
be used that will help to analyze the different macro environmental factors.
1. Political factor
This factor impacts the business activities of the organization. Australia is considered as the
industrialized nation and there is stability in relation to the political aspects. There are different
opportunities that are concerned with the Australia Post. The company has the chance to
maintain the innovative strategies that will help in maintaining the competitive advantage.
Therefore, it is examined that the company has support from the government (Hanson et al.,
2016).
2. Economical factor
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