Strategic Management on Australian Automobile Industry

Strategic Management on Australian Automobile Industry
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Table of contents
Strategic Management on Australian Automobile Industry 1
Table of contents 2
Background of the study 3
Five Forces Analysis of Australian Car Manufacturing Industry 4
New Entrants 4
Existing Competitors 4
Substitution threats 4
Purchaser Bargaining Ability 4
Supplier bargaining capacity 4
A situational impact analysis explaining the political, economic, social and technological
effects of the withdrawal of passenger motor vehicle
manufacturing from Australia. 5
Political impact 5
Economic Impact 5
Social Impact 5
Technological Impact 6
References 7
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Background of the study
The history of the company in Australia did the back to 1856 when a saddlery business was
originated by James Alexander holding. Your organisation made it first ferry origination
history in Adelaide South Australia. The organisation involved in terms of scale production
of vehicle body cells which in 1924 became the Exclusive supplier of the general motors in
Australia which is an American car manufacturer. After a series of operation in South
Australia to 1920, the organisation started supplying tramcars for Melbourne. Marching and
becoming General Motors Holden Limited in 1931 was one of the important dates for the
organisation to be remembered as this change because of operation that it previously had.
New headquarters, therefore, was opened in 1936 and assembly Plant was prepared in Port of
Melbourne at Fishermans Bend.
During the event full year of 1950, the domination of the organisation remained unscratched
in competition. The production of the sedan and utility models increased, in the year 1950.
Around 40% of the total car sales in Australia was seen by the organisation in the year 1958
which was because of the introduction of the engine power Chrome facelift in 1953 the FJ
Holden. The year 1950 also saw the decision to export to New Zealand for increasing the
market structure by starting them with the utility model (Abe, 2017).
The concept of organisational development in 1980 saw challenges. Challenge was mostly
related to the automotive industry as Falcon a new organisation surpassed the sales figure of
holden and became the best selling Australian car for the upcoming next 6 years. In the 1980s
to 1986, it remains controversial for the organisation as because it was he that the proportion
of the Komodo that was released in 1982 uses Nissan engine. The controversy of the New VL
Commodore using Nissan engine did not last for long and Holden reclaimed the number one
Australian spot for top car manufacturers.
The year 2000 and saw the fall of 15.2% was seen in the market share of Holden. The
operation of the organisation which opened in Port Melbourne begin to export their product
to Korea Mexico and China from a new 400 million dollar V6 Engine plant. The accounting
for the large car sales hike responsibly made 34.6 % of all new vehicles and resulting in
rising of sale to 203504.A total number of factory workers in the year around 2000 where
7350 and made the organisation one of the important places for employment. However,
Toyota overtook holden as top-selling brand in the year around 2000 and from them the
organisation held in the position ever since (Carnegie, et al. 2016).
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