Journal: Research Review, Simple Research Model Application Analysis

This journal entry applies a simple research model to the research article by Adams et al. (2017) on household adoption of high-speed broadband in Australia. The student analyzes the article by answering four key questions: "where are we now?", "where are we going?", "how do we get there?", and "how do we know when we have finished?". The student identifies the research's initial context, objectives, methodology (quantitative surveys), and data analysis methods. The student also discusses the challenges faced while understanding the research procedures, the theories used, and data analysis techniques, highlighting areas of limited knowledge and difficulties in conceptualizing the study's broader implications. The journal entry demonstrates an understanding of the research process and identifies personal learning gaps.

Running head: RESEARCH REVIEW
RESEARCH REVIEW
Name of the student
Name of the university
Author note

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Simple research model and the study
i) Where are we now?
The research by Adams et al. (2017) focused on identifying the receptanility nad adoption
of the high speed broadband services in the context of the Australian markets. In this
connection, the preliminary literature review developed by the reaerschers aimed at idealizing
the different characteristics of the target population towards adoption of new technologioes. It
has been observed that the researchers took the initiative of implementing the reasoned action
theory with the purpose of identifying the intent of the different individuals in adopting the high
speed broadband services. The implementation of the reasoned action theory in the context of the
research assisted in culminating into different factors that influenced adoption of the high speed
internet services in the Australian markets.
Moreover, the researchers also mae use of the TAM (Technology Adoption Model) with
the purpose of improving the cognition on the different factor influencers in the adoption
procedure of the technology by the Australian households. The empirical study that was
conducted by the researchers, in this scenario, contributed to the recognition process of the
different factor conditions that influenced the adoption process among the Australian households.
Therefore, the research in this stage aimed at identifying the critical factors and influencers for
the technological adoption among the Australian households.
ii) Where are we going?
The research aimed at identifying the perceptions and the influencers among the
households that led to the adoption of technologies. In this connection, the research developed a
conceptual framework for identifying the influencers to the adoption process. The variables that

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were identified during the literature assessment are lifestyle compatibility, perceived usefulness,
social influence and the like, which specifically worked towards creating a set of objectives and
questions for guiding the different activities of the study. However, there are negative variables
like complexity in the purchase process and the fear of technological advances which critically
examined the fear of adoption among the households to the advanced technologies. The
delineation of the different factors in the stage significantly contributed in determining the aim
and objectives of the study. The negative factors might be consideed as the problems that are
leading the rationale for the research. The relationship between the factors helped in forming the
research hypothesis. Therefore, the part played an important role in setting the objectives for the
study while focusing on identifying the perception and beliefs of the households while adopting
the technologies.
iii) How do we get there?
The procedure that was selected by the researchers were quantitative, through surveys.
The surveys were distributed among the target audience and their responses were collected for
further analysis. The application of the quantitative research methodology in the study focused
towards identifying and quantifying the responses with the purpose of developing cognition on
the association and correlation between the different variables that were selected in the
objectives. The application of the quantitative measures assisted the researchers in developing
operations as per the common goals. The researchers applied a variety of frameworks for
conceptualizing the data that is being gathered through the surveys. The structured approach of
developing the questionnaire is focused towards identifying the behavior of the households
towards adopting the technologies in the business process. Therefore, the quantitative assessment

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enabled the researchers in developing cognition on the different behavioral traits among the
households for determining their rate of adoption to the technologies.
iv) How do we know when we have finished?
The analysis of the data collected through the quantitative methodology (Surveys)
through the different tools and techniques enabled in identifying that the research was completed
on the ground of the pre-set objectives. The analysis of the data and the hypothesis specifically
presented a positive association between the variables, which led the researchers to consider the
alternative hypotheses. The alternative hypothesis specifically aimed at identifying the positive
correlation and association between the variables of the research study while quantifying the
outcomes in accordance with the objectives of the study.
Challenges faced during the activity
I faced several challenges while undergoing the overall activity as I had limited
knowledge on research procedures and its interpretation. Moreover, the theories that were
considered by the researchers during the empirical study, culminating into the conceptual
framework, were unknown to me. In this connection, I encountered challenges in grasping the
ideas and conceptualizing the same in accordance with the specific concerns of recognizing the
behavioral traits and beliefs among the household groups. Moreover, I had little knowledge on
assessing the data collection and analysis techniques that are used in researches. It restricted my
capability of identifying the different modes of analysis in detail and supporting the overall
requirement for the task. Therefore, the challenges incapacitated me in developing an idea on the
bigger picture while assessing the outcome of the study that was conducted by the researchers.

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References
Adams, P., Farrell, M., Dalgarno, B., & Oczkowski, E. (2017). Household adoption of
technology: The case of high-speed broadband adoption in Australia. Technology in
Society, 49, 37-47.