Australian Car Wash Association (ACWA) | Report

Introduction
As more individuals move toward flat or apartment living and closer to the city, it is
emphasized that an enduring drift for people to pay for the service rather than doing it in the
backyard themselves. Environmental issues and space limitations are creating more
carwashes in Australia, and many business professionals use carwash installations to meet the
needs. According to the Australian Car Wash Association (ACWA), 2500 company
carwashes are currently available in Australia. The Australian carwash industry is also
forecast to spend around $585 million by 2021 (Ji Kwang, 2018). The paper aims to know the
competitor of online car wash and discuss the broad context of the competitive analysis of
online car wash in Australia. With continues growth of car washing industry on a worldwide
scale. Emphasizing a deeper understanding of clients and market growth strategies, as well as
greater performance in the future by operators who own car wash services. Opportunity to
enter a new environment for professionals around the world to learn, connect and work
together (Thind and Alexander, 2017).
Discussion
Star car wash is a private and family-owned business that works within an
environment of commitment and creativity. The key reason for putting together and attracting
people from all over in the car wash business which is a rapidly growing and quality-focused
company that is known for being customer-centred, which effectively makes a car wash a
convenient and affordable experience for its customers (star car wash, 2020). The main
aspect of the market segment that the company have focused on is in the digital aspect as
their main focus. Digital aspect means digital marketing, like loyalty programmes, online
booking, and promotion in all social media. The basic facilities that Star car wash provides:
Window Clean, Tyre Shine, Hand Wash & Vacuum. It includes Clean Windows & Doors,
High-Condition Dash & Console, Chamois Clear, Mag Wheel High & Tyre Shine, Interior
Vacuum, Premium Hand Wash. Including the Polish Star such as Full Duco Hand Wax
Polish that includes PLATINUM WASH-Bug & Tar Removal. Paint protection that

emphasizes the treatment of Star Paint Safety requires complete detail, paint buffing. Other
Interior Details such as Interior Surfaces Quality, Includes Platinum Wash, Cloth & Carpet
Steam Clean, Leather Clean & Condition and many more.
Car service owners need to raise awareness and convey the advantages of these
services to increase the use of value-added services in Australia. That can be achieved
through the sale of customized bundles or experiments with complementary purchases and
the cognitive advantages of a superior look outside and inside. Each time customers wash
their car; they believe in the service of Star Car Wash as it contemplates in Rewarding its Star
Customers. Star car wash membership is free and conveniently available (star car wash,
2020). Just register online or at one of Star Car Wash sites, and customer automatically
collects their wash award points. Points can we redeem your points for discounts on washes
or a FREE Platinum wash for 100 Loyalty Points. The loyalty Membership of star car wash
valid across all Star Locations. Purchase Gift Coupons for use in your selected branch at any
Star Car Wash, and Loyalty Books are enhanced (Johnsen, 2017). The service provider will
mail the vouchers to the customer if they prefer. The clients should remember that individual
Gift Vouchers expire 36 months from purchase date, 5 Pack Loyalty Books end six
months from purchase date, 10 Pack Loyalty Books terminate 12 months from purchase date.
According to the Australian Car Wash Association (ACWA), 2500 company
carwashes are currently available in Australia. The Australian carwash industry is also
forecast to spend around $585 million by 2021. Recent market share of car wash and the
compound annual growth rate is 4.96% which is expected to reach 36.1 Billion US Dollar by
2026, over the forecast period (Ji Kwang, 2018). Many aspects signify for holding the total
market share in the automotive industry is a significance to the broader context. The main
reason as to why the star car wash has become the competitor in the market is because Star
Car Wash is meant to make the vehicle a cost-effective and convenient experience for
cleaning, whether in a cafe or a shopping centre (Kennedy et al. 2017). Both of our stores
follow the same quality as Star Car Wash, generating plenty of loyalty schemes and coupons
to attract more and more customers and set up a company monopoly.

Fig1: Market share of car wash
Source: (Ji Kwang, 2018).
RACE is a four-step method that aims or incorporate all strategic messages into one
easy-to-understand promotional strategy, understanding how all preparation and media
coordination blends together to produce a well-done promotional reaching the precise
demographic, with the accurate message at the right moment (Singh et al. 2017). The RACE
planning system is designed to help leaders and marketers update their current strategy and
incorporate all strategies into one plan which works together to increase brand awareness,
increase sales, or boost lead generation based on the goals of the campaign. The main
objective and goal of the RACE strategy are to make sure the main product or result is
attainable and smart. It is important prior to design an advertising plan for any company.
Most companies may now know their rivals and their competition, but if potential buyers and
entrants change their wider approach, this has to be tracked and updated periodically.
Agencies responsible for organizing and managing a company program need to carry out
industry analyses before any engagement project is implemented (Signor et al. 2019).
Knowing how advertising is viewed by the target markets means you can have meaningful
conversations with them on the issues they are engaging in the right public spaces. Maybe it
already has a target demographic identified from the report, One Facebook media, TV
commercial, a piece of content etc. can include one section of the target market. Knowing the
reasons for the consumer to want or need a product with a challenge they face is required to
have an insightful and motivating solution that promotes engagement with the brand and
purchase (Juska, 2017). It is not the perfect way to meet future consumers through only one
platform unless studies and extensive preparation have proven it is best. During one search
session, many web users visit various pages, toggle between laptop, smartphone, and tablet
search, and be web at varying hours. Registered car serving centres conduct a variety of
Year
Market share

repair and maintenance operations for manufacturing independent service centres. Due to
increasing concerns about the increasing introduction of advanced fuel, ignition and
automotive entertainment systems, the Service Centers gain momentum among vehicle
owners, which forces them to select approved car repairs and globally 14.5% and reached 1.2
million units in total. Mapping a consumer travel schedule, knowing how to get in front of
your customers at the right time, repeatedly (Kumar and Harnett, 2018.) However, with many
groups or communities, too many messages can often be off-putting, as individuals are more
aware of their digital presence and online privacy. The RACE comprises of four steps which
are designed to help brands occupy their clients. These stages reflect the phases in the client
journey or lifecycle: starting with awareness through to conversion and then post-purchase
engagement.
Fig 2: global market share
Source: (Kumar and Harnett, 2018)
REACH: It's the level of branding awareness, where you concentrate on activities that drive
online targeting your target audience and driving traffic to your different website channels
such as blogs, microsites or social media accounts. Media should be analyzed from a paid,
kept or obtained point of view. It is from this that targets can be set for traffic management.
ACT: Smart Insights says Act for Connect is slow This stage in the RACE cycle is where
you need to convince your user to communicate with you when they arrive on your website

or social media page-or take action. The first dedication degree before they are converted to
complete conversion. It may leave questions asking for a quote or additional information like
business-to-business. Still, it can also be as easy as finding out more about a company or its
goods, discovering a website, signing up for an email newsletter or reading a blog post. Inside
the analytics conversion funnels, these acts are all top-level targets.
CONVERT: It means having the visitors to take the final next step, which turns them into
paying customers when the transaction is made through online Ecommerce transactions or
offline channels such as a direct business lead. It is the ultimate goal in your conversion
funnel, which ultimately drives your online business model revenue structure. Such activities
should be guided by goals based on the conversion rate.
ENGAGE: It is here that you concentrate on creating a long-term partnership to generate
first-time customer service for consumers. It will potentially boost repeat purchases and
finally, advocacy. Offline and online, through the internet, via social media pages, email and
other direct connections, a range of messages can be used to improve customer life's value.
Goals and contact priority at the KPI.
The RACE system offers a straightforward solution within a digital marketing
strategy that can be applied at multiple layers. It can help identify objectives, policy, and
strategies such that a company can also set suitable KPIs at each level. RACE has a social
dimension and is more than just a tool for digital marketing. It's about engaging with the
clients and working with like-minded businesses. It's not about internet media to run a
website. RACE is also not just about strategy, but also about building relationships and
maintaining them. Nowadays, social media plays a big part in the income of a business
(Tekere, et al. 2016). At every step of the pipeline, audiences build an impression on the
company or service. Knowing that losing future clients is straightforward since a certain
component has not been built as well as it should be. At the other side, that may be useful for
identifying those ready to put in the work. When there are so many choices open, it is
expected to offer a framework to schedule and prioritizes. In the end, it's about using the right
tools to produce the best outcomes. Use this to get the best commercial value for your digital
marketing investment. It aims to clarify the summary of the approach for digital marketing
and point the finger at actions that will boost its efficacy.

Conclusion
From the above paper, it is concluded that this has been developed to help marketers
and leaders refine their established campaigns in a cohesive strategy that aims to enhance
brand recognition, increase revenue, or maximize the production of leads based on the
campaign's objectives. Most firms know about their rivals and try to beat them in the market
using various strategies if the prospective buyers and competitors change their wider strategy,
which can be regularly monitored and modified for making any decision further. Before any
engagement programs are initiated, the organizations responsible for planning and overseeing
a client programme. 360 Market insights are the authoritative source of market analysis
reports which will drive the business 360 Market insights are the authoritative source of
market analysis reports which will drive the business exponentially. We are one of the
leading Market Report Resellers dedicated to optimizing your market. We are one of the
leading Market Report Resellers dedicated to optimizing your market. The company has a
strong relationship with advertisers about topics they are engaged in in the right public spaces
and know how to interpret target audiences. It is necessary to build a strong bond with both
the customer as well as the advertisers to sustain in a competitive market and enjoy the
advantage to its fullest extent. An efficient marketer knows very well how to pull the
customer from the market is a very resilient way in a market full of competition.

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Appendix
Fig 2: global market share
Source: (Kumar and Harnett, 2018)