Exploring the Perception of Australian Consumers on E-Commerce

Running head: BUSINESS RESEARCH METHODOLOGY
Business research methodology
Name of the student
Name of the university
Author Note:

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BUSINESS RESEARCH METHODOLOGY
Table of Contents
Introduction......................................................................................................................................3
Brief statement of the problem........................................................................................................4
Research Aims and Objectives........................................................................................................5
Brief Methodology...........................................................................................................................5
Literature Review............................................................................................................................5
References........................................................................................................................................7

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BUSINESS RESEARCH METHODOLOGY
Introduction
E-Commerce is one of the most emerging trends that is currently taking over the business
world. The following business type is slowly expanding itself to the length and breadth of the
globe and large retail chains are slowly being reduced to just 10% of the market share in the
whole world. The following study has tried to figure out the perceptions of the people of
Australia on the entry of the e-commerce companies in their homeland. The study begins with an
introductory part followed by a brief overview of the problem statements related to the following
research. The aims and objectives of the research have also been discussed by the researcher.
The research ends with a brief but compact methodology section that has described the methods
used in the following research.
The Asia-Pacific Region has experienced an online boom in the last decade particularly in e-
commerce. Study shows that the largest online industry is confined to this particular part of the
world and a high level of growth in the Australian e-commerce market has a great contribution to
such factor. According to a survey conducted by an online news agency, the online market in the
island continent will increase to a whooping AU$32 billion from AU$26 billion in the coming
years. The Australian people generally buys electronics, fashion accessories, alcohol, Foods and
other beverages online (Kelsey, 2017). There are many retail stores in the market that have
transferred their business to online and have been successful to sustain themselves in the market.
The e-commerce industry made a late entry into the country and since then the country has seen
a rise in both the number of industries as well as seen many retail businesses change to online
business.