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MKG721 - Food Marketing | Australian Dairy Industry

   

Added on  2020-03-01

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Running head: AUSTRALIAN DAIRY INDUSTRYAustralian dairy industryName of the student:Name of the university:Author note
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1AUSTRALIAN DAIRY INDUSTRYTable of ContentsIntroduction......................................................................................................................................3About the industry...........................................................................................................................3Challenges and opportunities...........................................................................................................4Analysis and interpretation..............................................................................................................6Overview..........................................................................................................................................8Conclusion.......................................................................................................................................8Reference.........................................................................................................................................9
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2AUSTRALIAN DAIRY INDUSTRYIntroductionAustralia is not a big producer of milk but it is the 3rd largest dairy exporter in the worldand they export 50% of their production. After wheat and beef, it is their 3rd largest rural industrywith a gross value of $4 billion. Among the dairy products they produce milk, yoghurt, milkpowder, cheese and butter. The sector is mainly spread in south- eastern parts of Australia withVictoria being the largest producer. Production in Victoria is mainly seasonal and their entry inthe export market makes them susceptible to unpredictable global prices. Other areas whichproduce dairy products provide the domestic market for an all year production (Barkema et al.,2015). About the industryIn 1788, the first dairy cows had arrived in Australia. They had faced problems with poorgrazing condition and fodder. Lack of refrigeration referred to the prior serving of the domesticmarket by the Australian industry. Most of the production areas were situated close to theconsumers so that they could be easily accessible. With the advancement of refrigeration, therewas commercialization in the industry. It became possible for the farmers to increase theirprofitability and efficiency. For ease of transporting, processing and marketing of the milkproduced by the farmers, cooperatives were established. But with the corporatization of thosecooperatives it became a challenge for the dairy farmers again to gain profit or increase theirproductivity and efficiency (Beggs et al., 2015). Few important facts are given in the followingtable.
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