Role and Power of Australian Media in a Multicultural Society

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Essay Media Assessment
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Essay Media Assessment
The media is often known as the fourth estate of the government. Media has an important
role to play to convey information to the people and give them the ability to form opinion which
acts as a strength of society. In simple words, one can say that media acts as pillar for the
democracy. It has a broad role of society building (Stoneham, Goodman & Daube, 2014). For
Australia, the larger goal is to sustain the cultural heritage of the ethnic minority communities,
by keeping them in contact with rest of their family and friends. Australia is a multi cultural
community; people of various cultures lives in harmony with one another. There is a need of
cultural cohesion in order to achieve this aim; that is where the role of media becomes
significant. It happened back in 1990, the mobile companies got revolutionized and there was a
huge technological innovation i.e. the internet access. One could easily access internet over the
mobile phones. Things became much more convenient. The communication became way easier.
People were connected to each other more, the strengthening the connection of the society as a
whole. In this article, there will be a discussion on role and power of the Australian media. This
is the time of electronic media; which is mainly over mobile phones these days. This has also
acted as a tool to connect the minorities with each other in close bonds. Media in Australia has
strengthened people.
The Australian Government is focused on enhancing the wellbeing and prosperity of Aboriginal
and Torres Strait Islander Australians through Closing the Gap in wellbeing results with the more
extensive Australian population ((Browne, Leeuw, Gleeson, Adams, Atkinson & Hayes, 2017)).
In 2008 the governing authorities built up a structure for handling Aboriginal and Torres Strait
Islander weakness, with six aggressive focuses to close the hole among Indigenous and non-
Indigenous individuals. These objectives were concurred with all states and regions through the
Council of Australian Governments. As a component of this structure, the Australian government
has given extraordinary levels of venture, supported by a progression of Aboriginal and Torres
Strait Islander-particular and standard National Partnership Agreements between the Australian,
state and region governments. This work is starting to have any kind of effect to the soundness of
Aboriginal and Torres Strait Islander individuals. The current year's Closing the Gap Report
demonstrates that administration is on track to accomplish the objective on under-five mortality
by 2018 and the overseeing experts are proceeding with the endeavors to close the hole in future.
As a feature of the endeavors to close the hole, since 2011, the Australian Government has
worked with Aboriginal and Torres Strait Islander individuals to deliver this National Aboriginal

Essay Media Assessment
and Torres Strait Islander Health Plan, giving a chance to cooperatively set out a multiyear plan
for the bearing of Indigenous wellbeing strategy (Sibthorpe et al., 2017). This Health Plan
likewise gives an emphasis on the prosperity of Aboriginal and Torres Strait Islander individuals
with an inability, youngsters and for sound maturing. All things considered it expands on the
pledge to new Closing the Gap targets, including the new target went for expanding access to
administrations for Aboriginal and Torres Strait Islander individuals with incapacity.
In democracy media acts as an institution within itself. It mainly aims to serve political and
social purposes. It is way much different than any other form of enterprise. It provides a platform
to people for fair debate. It empowers people; give them analysis of the current scenario and acts
as a necessary tool for them to take political decisions (Wakerman, Humphreys, Wells, Kuipers,
Entwistle & Jones, 2017). This is a collaboration of organizations who works towards public
interest. This is the platform where larger organizations are answerable to people. It acts as a
medium in-between. If there is any issue prevalent within the nation, it is the role of media to
mobilize the support or opposition for it. From the above factors we can easily see that media is
an important part of democracy. Media is essential for democracy in order to serve its true
propose. The media also is a major source of entertainment.
Apart from just spreading information across the globe or providing platform for public debate,
media also keeps an eye on people at high authorities or who are in power, it plays an important
role in monitoring and investigating public issues (Pynta, Seixas, Nield, Hier, Millward &
Silberstein, 2014). Initially this function to investigate was assigned to press, it is the way the
media has formed itself over the course of these years in its history. The press has been restricted
by government from time to time in history; when in its initial days it was called dangerous.
There have been issues from time to time like freedom of expression; there have been enormous
faced over this issue already. There have been political fights over to issue that media should not
be censored or restricted by the government, in spite of which it will fail to, be a liberal
democracy. That is why it is mainly known as the fourth estate of democracy and government.
Australian media has a major strength that is its sector based diversity. It has been divided into
many factors (Little, 2015). Mainly there are these three sectors; public, commercial and
community. Social media has also gained huge popularity in the recent years. It has served major
part in the daily lives of the Australian people in conveying information in a very efficient