Retail Management: Analysis of Australian Retail Sector

Running head: RETAIL MANAGEMENT
RETAIL MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
The report is based on the analysis of the changes which have taken place in the Australian
retail based sector due to the changes in consumer needs. The different types of stores which
operate in the industry mainly include, the discount based stores and the department based
stores. The analysis has thereby been able to provide a detailed discussion based on the ways
by which these different types of stores operate. The changes which have thereby taken place
in their operations have also been analysed in the report. The future changes which have
taken place in the organization has been an important part of the analysis.

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Table of Contents
Introduction....................................................................................................................3
Explanation of the discount retail based stores..............................................................3
Explanation of departmental stores of the retail industry..............................................3
Evolution of the retail markets.......................................................................................4
Discount based market merchandise in the country.......................................................4
Strategies employed by the discounted stores in the country........................................5
Department based market merchandise in the country vist...........................................6
Strategies employed by the departmental stores located in Australia............................6
Location and technology based application in the retail stores in the country..............7
Containment based cost and value driven cost in the Australian marketplace..............8
Significance of the identifying and appealing consumers present in the retail markets 8
Retail market’s future in Australia.................................................................................9
Conclusion......................................................................................................................9
References....................................................................................................................10

3RETAIL MANAGEMENT
Introduction
The analysis in the report will be based on the ways by which the retail management
based stores of different organizations have been able to develop their operations with the
changes that have occurred in the external environment. The different types of retail stores
which thereby operate in the industry can include, departmental stores and the discount based
stores. The stores can thereby be compared with the help of merchandise that are offered by
the stores in an effective manner. The management of effective customer relationships also
play a major role in operations of organizations in the retail sector (Fernie and Sparks 2014).
Explanation of the discount retail based stores
The discount based retail stores of the company are mainly those which are able to
sell the different types of products and the services to consumers in the industry at prices
which much lower than the others in the market. The discount based shops mainly do not try
to sell the products at the single price based points of the stores.
Example – A major example of retail store in the industry is Kmart which is known in
the market for providing huge number of products at lower prices to the consumers. The
major focus of these discounted stores are mainly based on the prices of the products and not
the quality (Bernon, Cullen and Gorst 2016).
Explanation of departmental stores of the retail industry
The department based retail stores are considered to be another major concept which
is based on the ways by which the organizations try to deal with different types of products
which are sold to the similar customers. The departmental stores mainly comprise of different
departments which can operate in a separate manner under a single roof. The preferences of
the customers are thereby analysed by the company in an effective manner. These needs