Strategic Management of Australian Supermarket
13 Pages3197 Words129 Views
Added on 2023-06-12
About This Document
This report provides a strategic analysis of the Australian supermarket industry, including macro and industry analysis, Porter's Five Forces, SWOT analysis, and competitor analysis. The report focuses on Woolworths, Coles, and Aldi and their strategies for success. The report concludes that the industry is highly competitive and the major players are Woolworths and Coles, with Aldi as a new entrant. The report recommends that companies focus on innovation and a customer-centric approach to succeed in the market.
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