Factors Influencing Conspicuous Consumption of Australian Tourists

This survey questionnaire aims to understand the factors influencing conspicuous consumption of Australian domestic and international tourists. The survey includes demographic and non-demographic questions related to shopping motivation, cultural values, and socio-demographics.

Running head: SURVEY QUESTIONNAIRE
Factors influencing conspicuous consumption of Australian domestic and international tourists
Name of the Student:
Name of the University:
Author note:

1SURVEY QUESTIONNAIRE
SURVEY QUESTIONNAIRE
Respected Sir/Madam,
I am a student of ……… university, pursuing a degree in ………….. I am conducting this research study on
conspicuous consumption of the domestic and international tourists in Australia on behalf of the Department
of Consumer Affair. The Department of Consumer affair decided to commission research to get a better
understanding of the factors such as socio demographics, cultural values, shopping motivation and
experience that influence the future behavioural intention of conspicuous consumption of Australian
domestic and international travellers. Thus, this survey is solely for record keeping and the department
wishes to act appropriately in this area to offer a better service to the domestic and international tourists. The
data will be strictly confidential and anonymity of the respondents will be strictly maintained.
Kindly spare some of your valuable time to fill up this questionnaire. Thanks in advance.
Regards,
[Name of the student]
[Contact information of the student]
Demographic study
1. Please specify your gender
a) Female
b) Male
c) Prefer not to say
d) Other……………
2. Please specify your age group
a) 25-30 years
b) 31-40 years
c) 41-50 years
d) 51-60 years

2SURVEY QUESTIONNAIRE
e) 61 years and up
3. Please specify your region of residence
a) Australia
b) North America
c) South America
d) Asia
e) Europe
f) New Zealand
g) Africa
h) Middle East
4. Please state your purpose of visit to Australia
a) Residence
b) Education
c) Leisure and holiday
d) Business
e) Shopping
f) Other……………
5. Please mention your employment status
a) Student
b) Employed - part time
c) Employed – full time
d) Unemployed
6. Please specify your annual income range
a) Less than 85,000 AUD
b) 85,001 – 125,000 AUD
c) 125,001 – 165,000 AUD
d) More than 165,001 AUD

3SURVEY QUESTIONNAIRE
e) Not applicable
7. How frequently you spend your income to buy luxury goods in a year?
a) Once
b) 1-3 times
c) 3-5 times
d) More than 5 times
8. On an average, how much percentage of your income is spent on luxury goods?
a) Less than 10%
b) 10% - 30%
c) 30% - 50%
d) 50% - 70%
e) More than 70%
Non-demographic study
9. What type of goods gets the highest priority from you while spending your money?
a) Food
b) Clothing
c) Fashion accessories
d) Electronic devices
e) Others …………..
10. Important factor(s) that is/are considered while buying luxury items?
a) Brand
b) Price
c) Design
d) Popularity
e) Quality
f) Functionality
g) Other………………

4SURVEY QUESTIONNAIRE
11. Are luxury goods important to you?
a) Not important at all
b) Not important
c) Neutral
d) Important
e) Very important
12. What are the motivations for buying luxury products?
a) Following the trend
b) To show off the wealth
c) To display status symbol
d) As a rewards to self-achievements
e) Desire to get the highest quality product for highest quality living
f) Others………………
13. How far do you agree that luxury goods improve your social status, that is, prestige and superiority?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
14. How far do you agree that luxury goods make you feel unique from others?
a) Strongly disagree
b) Disagree
c) Neutral
d) Agree
e) Strongly agree
15. How far do you agree that luxury goods help to attract attention of your peers?
a) Strongly disagree

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b) Disagree
c) Neutral
d) Agree
e) Strongly agree
16. How much comfortable do you feel when people recognize that you are wearing a luxury brand and
ask you about that?
a) Very uncomfortable
b) Uncomfortable
c) Neutral
d) Comfortable
e) Very comfortable
17. How likely you buy a relatively higher priced product even if cheaper products are available, such as,
a pencil?
a) Highly unlikely
b) Unlikely
c) Neutral
d) Likely
e) Highly likely
18. How likely do you prefer to buy imported international brands to the Australian local brands?
a) Highly unlikely
b) Unlikely
c) Neutral
d) Likely
e) Highly likely
19. Do you prefer to visit Australia to shop for luxury brands? If yes, please explain the reason. (For
international travellers) …………………………………

6SURVEY QUESTIONNAIRE
20. Do you feel that there is difference in product quality in the Australian outlets of the luxury brands
than in your home country?
a) Yes
b) No
c) Not sure
d) Does not matter