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HC2022 - Research On Product Opportunity In Australia Assignment

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Holmes Colleges

   

Marketing Research Assignment (HC2022)

   

Added on  2020-02-24

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The below document discusses the research on product opportunities in Australia. The main objectives which have been discussed in this assignment are Business environment, Market Analysis, Competitive Analysis, Swot Analysis, and Organisational analysis.

HC2022 - Research On Product Opportunity In Australia Assignment

   

Holmes Colleges

   

Marketing Research Assignment (HC2022)

   Added on 2020-02-24

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HC2022 - Research On Product Opportunity In Australia Assignment_1
Table of ContentsINTRODUCTION3SITUATION ANALYSIS4BUSINESS ENVIRONMENT5MARKET ANALYSIS6COMPETITIVE ANALYSIS7ORGANIZATIONAL ANALYSIS9SWOT ANALYSIS.......................................................................................................................................................102
HC2022 - Research On Product Opportunity In Australia Assignment_2
INTRODUCTIONAustria located in the continent of Europe is one of the most prosperous country. Amongst the 14richest countries, it is 114th largest nation in the world. Austria’s economy is well developed withtrained labor force, a huge service sector and viable manufacturing. Food and luxury commodities, mechanical engineering and steel construction, chemicals, and vehicle manufacturing are the most significant companies. The Austrian economic system is a liberated market economy contributing its investors principle conditions (globaltenders.com. 2016). It is naturally rich in iron ore, non-ferrous metals, important minerals and earths and is one of the largest provider of hydroelectric power. It is strongly united with other EU countries specially Germany. Austria’s major imports includes machinery and equipment, moods, motor vehicles, chemicals, metal goods, oil and oil products and foodstuffs (Austria.org. 2017). Since World War II, there has been a significant decline in the agricultural share in Austrian economy. There is an inadequacy in production of dry food and nuts as they are restricted to locally grown products like apples, pears and walnuts. The EU, Germany, Turkey and the UnitedStates are amongst the major exporters of nuts in Austria. However, there is a continuous increase in demand of nuts particularly almonds by Austrian customers. During the year 2015, dried fruits and nuts imported from The United States were worth USD22.4 million, thereby proving that there is a favorable market opportunity for other countries in this field. Nuts mainly almonds arepopular as a snack and are used in the production of breakfast cereal and by other food processing companies. Being the world’s second largest producer of almonds, Australian almond industry is the leader in horticultural export industry. With favorable weather conditions,Australia has huge almond orchards. Production is more efficient due to automated harvest systems which reduces labor input. There has been a constant increase in the production of almonds in Australia. With free trade agreements and almonds being the largest nut crop in Australia, country is expanding its exports worldwide (Farell 2015). The United States which is one of the major supplier of nuts in Austria has been badly hit due to constant drought in California. There has been an automatic increase in the pricing, hence beneficial for Australia to explore Austria’s nut market.3
HC2022 - Research On Product Opportunity In Australia Assignment_3
Source: (http://selectharvests.com.au/australian-market/)The above graph shows that there has been 740% growth in almond production in Australia. Thereby, the country has the opportunity to grow globally. Select Harvests is one of the largest producer and seller of wide variety of nuts and related products in Australia. It is the biggest almond grower and exporter worldwide. It has expanded its horizons in rapid growing markets of India, China, Asia, Europe and the Middle East. With 270 permanent employees, company is continuously expanding its exports of almonds, muesli and health food, thereby looking for new market opportunities in other countries. As discussed above, there is a constant rise in demand of natural foods and nuts especially almonds and with California’s drought stricken condition, Select harvest will have a favorable market for its almonds and other related products in Austria. SITUATION ANALYSIS4
HC2022 - Research On Product Opportunity In Australia Assignment_4

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