Author’s Name. Institutional Affiliation. Date. Custome

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Author’s Name
Institutional Affiliation
Date
Customer Experience Strategy:
Recommendations

 This presentation focuses on consumer
experience management in Hyundai cars.
 Customer experience determines
organization success.
Customer Experience Strategy:
Recommendations

Customer experience
management
 What is this CEM to Hyundai cars?
 CEM entails:
 Designing and reacting to customer
interactions.
 Meeting customer expectations
 Increasing customer loyalty, customer
satisfaction

Customer experience
management
 Hyundai will have to meet its CEM by
addressing the following:
 design and size of its cars.
 Price differentiation products
 Customer service
 By addressing these issues Hyundai will
customize its products.

Hyundai becoming customer-centric
By exercising open
communication.
Hyundai can utilize social
media for interactions
with its customers.
Make appropriate
decision on customer
needs.

Hyundai becoming customer-centric
Brand management
 Changing value perception
By manufacturing environmentally-friendly
vehicles.
By selling unique and luxurious vehicles to
customers affordably.

Preparing for better customer
experience
By enhancing consumer value
Enhancing customer satisfaction
Through innovation and manufacturing top
of the range vehicles.

Summary of
recommendations
Hyundai should invest in:
 Communication with customers
 Employ social media marketing
 Build a strong online presence
 Support its research and development
By doing all these the company will be able
to bolster customer experiences.

References
Andajani, E. (2015). Understanding
customer experience management in
retailing. Procedia-Social and Behavioral
Sciences, 211, 629-633.
Khodakarami, F., & Chan, Y. E. (2014).
Exploring the role of customer relationship
management (CRM) systems in customer
knowledge creation. Information &
Management, 51(1), 27-42.
hyundaiusa. (2019). home . Retrieved from
hyundaiusa: https://www.hyundaiusa.com/