This presentation discusses the impacts and outcomes of an event on Autism. It covers the stakeholders, target audience, and marketing channels used. It also provides insights on the economic, socio-cultural, and environmental impacts of the event. References from various studies on Autism are also included.
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Autism The event
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Target Audience and Event Stakeholders Stakeholder GroupConativeCognitiveAffective Healthy vendors and suppliers (F&B) Sanitation and hygiene activities undertaken by the vendors Awareness of the importance of the sanitation issues Satisfaction among the target audience with regards to the food and beverage quality Performance ( Kids dance) Dance and magic shows by the kids Enhancing the sociable nature Motivates the people in communicating their issues and makes them sociable Sponsor ( First Aider) Demonstration on the types and procedures of first aid Enhances the understanding of the effective first aid Makes an attempt to make people aware of the processes of first aid Volunteers( Teachers ) Helps in solving the issues faced by the target audience Enhances the communication skills of the autistic people It helps the people in socializing and in undertaking effective communication
Event impacts and outcome Socio-cultural Negative The disclosure of the problems faced by the autistic people. Positive General awareness among the public as to the issues faced by the autistic people
Event impacts and outcome(cont’) Economic Negative Assimilation of the resources and the proper allocation of the work functions Positive Revenue that is being generated in the process of the event is evenly distributed among the organizations taking care of the people suffering from autism
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Event impacts and outcome(cont’) Environmental Negative Rise in the pollution level due to the dumping of the litter and the waste Positive The awareness that is being created by the event
●Channels of communication and marketing Social media; Facebook&twitter, e-mail and the like) Traditional methods of transmission (pamphlets, posters and the like) Marketing and Communication
References Armeanu, R., Mokkonen, M., & Crespi, B. (2017). Meta-Analysis of BDNF Levels in Autism.Cellular and molecular neurobiology,37(5), 949-954. Constantino, J. N., & Charman, T. (2016). Diagnosis of autism spectrum disorder: reconciling the syndrome, its diverse origins, and variation in expression.The Lancet Neurology,15(3), 279-291. Filipek, P. A., Accardo, P. J., Baranek, G. T., Cook, E. H., Dawson, G., Gordon, B., ... & Minshew, N. J. (2017). The screening and diagnosis of autistic spectrum disorders.Journal of autism and developmental disorders,29(6), 439-484. Gould, J. (2017). Towards understanding the under-recognition of girls and women on the autism spectrum.Autism,21(6), 703-705. Green, K. E., Miller, H., Bugnariu, N., & Mattingly, L. (2017). Atypical eye movements and postural control in Autism Spectrum Disorders. Kaboski, J., McDonnell, C. G., & Valentino, K. (2017). Resilience and Autism Spectrum Disorder: Applying Developmental Psychopathology to Optimal Outcome.Review Journal of Autism and Developmental Disorders, 1-15. Kirby, A. V., Boyd, B. A., Williams, K. L., Faldowski, R. A., & Baranek, G. T. (2017). Sensory and repetitive behaviors among children with autism spectrum disorder at home.Autism,21(2), 142-154. Liu, W., Sparks, B., & Coghlan, A. (2017). Event Experiences Through the Lens of Attendees.Event Management,21(4), 463- 479. Miller, M., Iosif, A. M., Hill, M., Young, G. S., Schwichtenberg, A. J., & Ozonoff, S. (2017). Response to Name in Infants Developing Autism Spectrum Disorder: A Prospective Study.The Journal of pediatrics,183, 141-146. Schmidt, R. J., Tancredi, D. J., Ozonoff, S., Hansen, R. L., Hartiala, J., Allayee, H., ... & Hertz-Picciotto, I. (2012). Maternal periconceptional folic acid intake and risk of autism spectrum disorders and developmental delay in the CHARGE (CHildhood Autism Risks from Genetics and Environment) case-control study.The American journal of clinical nutrition,96(1), 80-89. Shpyleva, S., Melnyk, S., Pavliv, O., Pogribny, I., & James, S. J. (2017). Overexpression of LINE-1 Retrotransposons in Autism Brain.Molecular Neurobiology, 1-10. Syed, M. A., Yang, Z., Hu, X. P., & Deshpande, G. (2017). Investigating Brain Connectomic Alterations in Autism Using the Reproducibility of Independent Components Derived from Resting State Functional MRI Data.Frontiers in Neuroscience,11.