Environmental Analysis of the Auto-Mobile Industry: Impact of COVID-19 on Aston Martin

The Global Business
Environment
(Environmental
Analysis of an
industry)

Table of Contents
INTRODUCTION ..........................................................................................................................2
TASK 1............................................................................................................................................3
OVERVIEW OF ASTON MARTIN..........................................................................................3
PROBLEM ANALYSIS ............................................................................................................3
Impact of the pandemic on the industry .....................................................................................3
Assess survival and success factors for the industry with consideration to mega trends...........5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Environmental analysis is basically a process in which organisation effectively analyse all the
factors which has a huge impact on the performance as well as on the productivity of the
business. The environment analysis is the most important factor which help the organisation in
evaluating all the situations that directly affect the different functions of the business in both
negative and positive way(Bai and et. al., 2020). With the help of effective environment analysis
the productivity as well as profitability of the company has been increases. If all the factor
whether external or internal are in the favour of the organisation then they can stand in the
competitive market for a long period of time. . The following report is going to highlight the
operational working of the Aston Martin after the arisen of COVID 19. This report cover the
problems which are faced by the auto mobile industry and impact if the pandemic on this
industry. After words this report cover the success and survival factor with considerations to the
mega treads.
TASK 1
OVERVIEW OF ASTON MARTIN
Aston Martin is one of the famous international car brand who deals in luxury and sports
cars. The respective company was founded in 1913 and the founder of the company is Lionel
Martin. The headquarters of the Aston Martin company was located in Gaydon, Warwickshire,
England, United Kingdom. Rapide, DB7, DB9, V8 Vantage and many more are some of the
most popular cars of the respective company. Some of the elements which makes the company
more popular in the market is the quality of material which are used by the company in
producing the car and promoting techniques of the company(Biloslavo, Bagnoli and Edgar,
2018). As the cars of the company are used in the in James Bond films. After the arisen of
pandemic, down curve has been seen in the revenues of the chosen company. The higher
authorities of the company constantly focus on making techniques and strategies which increases
the revenues of the company. In addition to this change in the behaviour of the consumer,
dynamic market trends, change in technology and many are also being considered as the most
important factor behind decreasing the revenues of the respective company.