Automatic Association between African-Americans and Negative Terms

To assess if there is evidence of an automatic
association between African-Americans and
negative terms

ABSTRACT
The entire study based upon perception of people towards a black or white people whose main
aim is to assess if there is evidence of an automatic association between African-Americans and
negative terms by considering female insight. Both primary and secondary data collection has
been used in order to generate the best outcomes and results reflected through inferential
statistics that majority of the female participants prefer both white and black people.

TABLE OF CONTENTS
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Hypothesis...................................................................................................................................4
Methodology................................................................................................................................5
Results..........................................................................................................................................6
Discussion....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10