7 Domains Model for Automatic Coffee Machine Business Plan

This report discusses the 7 Domains Model for a business plan of an automatic coffee machine that is connected to an application. It includes market and industry analysis, sustainable advantages, team domain, and more. The report also covers the mission statement, micro and macro market segment, PESTEL analysis, Porters Five Forces, and critical success factors.

Business Plan

Table of Contents
TASK 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 2............................................................................................................................................5
REFERENCES................................................................................................................................9

TASK 1
INTRODUCTION
Entrepreneurial is refer as the business that is developed with innovative and creative ideas in
order to successfully meet with the needs of customers. It is essential that entrepreneur is able to
identify the customers wants in order to create high quality products and services. There are
several opportunities with the entrepreneurial in market area which will support in increasing its
sales and revenues (Souto and Rodríguez-López, 2021). This report is based on XYZ
organisation that is providing coffee to customers. It is an automatic coffee machines that is
assembled on key zone in London. The coffee machine is connected to an application. Through
this application customers can order and get a QR code to get a coffee. This report includes
different elements of 7 domain model.
MAIN BODY
The 7 Domains Model is significant approach that could be consider as assists entrepreneurs with
choosing whether a business thought is reasonable and attractive. This model was developed by
John Mullins and it is outlined in his book The New Business Road Test. The model partitions
entrepreneurs thought into seven domains for determining different aspects which will lead to
have affect over business. The initial four include micro and macro analysis of the market area
and industry in which entrepreneurial practices will be performed. while the other three consider
organization level factors. Domains the proposed new product or venture into seven "domains",
four that gander at the small which is consider as micro and macro scale of the market and
industry as well as three that attention on interior issues inside an organization. The domains and
key inquiries are significant for providing a more clear picture that will arise with regards to the
practicality of the business or product being determined by organisation (Götz, 2020)
(Bujáčková, 2020). During this cycle, potential difficulties will be uncovered which can be
tended to while composing different practices and strategies of business. 7 domains model in
respect to automatic Coffee machine is mention below -
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1. Market Domain – Micro level - This domain is refer as the market area in which business
activities will be perform as it envelops the entire market. This is significant in order to
take a consideration at the market according to a broad view and sort out how your new
product or service will fit in. Automatic coffee machine is located at different area of the
London market area. Through this domain, respective organisation will be able to
analysed aspects regarding the size in terms of the quantity of customers, the sales value
and the amount of units sold. It additionally takes ongoing development and regardless of
whether past development is probably going to proceed. Fundamentally, this assist in
determining different aspects whether the market is sufficiently sound to invite new
products or then again in case it is declining in development (Burnsed, 2021). Automatic
office machine will be able to attract more and more customer as it is new and creative
approach of selling coffee. This organisation have major threat for rival companies which
is offering its products and services in more creative and innovative manner.
2. Market Domain – Macro level - This domain takes a consideration at the market segment
on a micro level and poses inquiries, for example, which segment is probably going to
profit from the new product. It assist in analysing how is the product being considered
unique and better than the ones as of now being advertised. Micro level of market domain
is related to attracting more customers towards business in order to increase sales of
business. Automatic coffee machine business need to classify market area into different
segments in order to analyse the potential of customers to purchase products and services.
Customers of above age 15 are the potential targeted segment (Carvajal Sorlí, 2021).
This is a very unique approach of selling coffee and it increase ease for customers to
purchase coffee from machine. This market area have significant growth and
development which will directly lead to increase profits and sales.
3. Industry Domain – This domain is significant for deterring different factors that includes
attraction of entering the business on a macro scale level. This domain will assist
entrepreneurial to analyse and evaluate different aspects of the industry which will lead to
have significant affect over business. The competition is as of now and regardless of
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whether there is copying of thoughts and approaches among the rival companies. Porters
five force model will assist automatic coffee machine to determine and analyse different
aspects of the industry which will lead to influence organisational decisions. This help in
determining the power of buyers and suppliers inside the business and their capacity to
set their own terms. Through this domain respective company is able to analyse what this
may mean for the new product or service provided to customers as well as different
approaches that assist in gaining competitive edge over other rival companies.
4. Sustainable advantages – The is consider as the last business domain on a micro level
aspects. Sustainable Advantage can be describe as the different elements and approaches
of business that is effective for gaining edge over other rival companies. The competition
will actually want to copy the product or service entrepreneurial are thinking about and
how you can limit this chance are significant inquiries. It is crucial for automatic coffee
machine to consider potential advantages on one or the other side, like patents,
technological cycles, and financial support (Frederick, 2021). VRIO is significant model
that will assist respective organisation to analyse and evaluate different aspects of
business that is valuable, rare, imitable as well as organized. It has been determined that
automatic coffee machine is offering coffee through the support of application. The
technology used in the is valuable and rare for organisation as it will lead to influence
large number of customers.
5. The mission, personal aspirations and risk propensity test for entrepreneurs – The mission
of XYZ respective company is to offer coffee to customers in new and creative manner
with the motive of full filling their needs. Now in the process the determining internal
aspects around the team set up to begin the venture. Take a consideration at the level of
responsibility that both leadership and people have to the thought in the organisation to
offering quality products and services to customers. It has been identified that personal
aspirations will lead to have significant influence over performance of business as well as
influence organisational decision making practices. Regardless of whether the group will
buckle down to see the thought succeed and will live with the level of hazard implied are
likewise factors that should be identified. The main risk in this automatic coffee machine
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is inaccurate technology (Молчанова, 2020). If technology or application system does
not perform its activities successfully them it will lead to have major impact on overall
performance of business.
6. Team Domain – This domain is significant for analysing the effectiveness or ability of
team to execute on different factors that will provide success to business. In this
progression, entrepreneur need to determine critical success factors significant level
objectives that are critical for your business to reach to succeed. The critical success
factor for respective organisation is that it is offering products and services in more
creative and innovative manner to customers. Entrepreneur need to think about whether
respective group can convey practices effectively and efficiently. This domain considers
the Critical Success Factors for the new product or service, and regardless of whether the
inner group set up can follow through on them (García Gimeno, 2021). The inquiries to
pose about the inner group now base on which decisions can be made that can possibly
fundamentally damage or assist the business with succeeding, and who is answerable for
settling on these decisions. This organisation is performing its practices with highly
qualified and trained people who is able to carry out business activities in effective and
efficient manner.
7. The connectedness test – This is about relationship a crucial factor in each enterprising
venture. Here, entrepreneur need to take a determine different aspects of organisation,
from customers to investors to suppliers to competition, and what they'll mean for
business. This last domain is significant for considering the connections all over the
Value Chain, including suppliers, investors, customers, distributors, and the competition.
It assist in analysing the internal connection as well as how they might possibly help or
prepare the business being viewed as will assist with taking off or plan for expected
contentions in the future. Automatic coffee machine organisation have strong connection
with its suppliers, investor as well as customers. Through high and strong connection
respective company is able to develop strong image in market area that will directly lead
to increase sales of business.
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TASK 2
Topic/ Domain
Name of business Automatic coffee machine
Products or services Coffee
Features Coffee is offered through coffee machine which is connected to
an application. Customer can order coffee form application and
get QR code which needs to be scan and grab a coffee
Concept statement This company is offering coffee to customers from very new and
creative manner in order to attract large number of customers as
well as increase the sales.
Business model This business model will create value as it s very new and
creative in market area which lead to influence customers. This
automatic machine is connected through application for
receiving order. This is effective for systemic and smooth
functioning of business.
Micro-Market test –
Segment
Individual of above age 15 who is located at London are the
potential customers. This includes customers who are every busy
and does not have time to wait for a coffee in restaurant are the
significant customer bases as automatic coffee machine is
effective for resolving issues of customers. Through this
innovative approach, customers can order coffee form their
smart phone application as well as grab a coffee while going
work or other place. This automatic coffee machine has high
growth in future market area as this is effective for providing
easy to customers for buying coffee as well as successfully
meeting their demand.
Macro market test
RESEARCH
PESTEL Analysis for your
specific market
Macro market area will lead to have major impact over
performance of business as well as its decision making. It is
crucial for respective company to determine different aspects of
macro market area such as political, economical, social,
technological, environmental and legal. All of these elements
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will lead to have major affect over organisation and its practices.
Government and political party of London market area is very
supportive for this type of business. This will lead to directly
increase sales and performance of business. High and innovative
technology play significant role in success of automatic coffee
machine. This is helpful for effective and efficient performance
of business as well as accomplishment of desired goals.
Industry The industry of coffee offering business in retail industry. This is
one of the largest sector which is offering different types of
products and services to customers. Retail industry is significant
for meeting customers needs and enhancing business
performance.
Macro industry test
RESEARCH
Porters Five Forces
Porters five forces model is effective for identifying and
determining different forces of business such as threat of entry,
bargaining power of suppliers, bargaining power of customers,
threat of substitution, threat from rival companies. It is difficult
for companies to enter in this industry. Suppliers have low power
to set terms and conditions as there are large number of buyers in
market area (García Gimeno, 2021). Buyers has moderate power
to set terms and conditions. It is difficult for substitute products
to steal market area as it is offering products and services in very
creative and innovative manner. Automatic coffee machine has
major threat from rival companies which is offering different
kinds of coffee products to customer. There are several
restaurants, hotels and cafes in market area which is providing
coffee to customers.
Industry – micro -
VRIO (Sustainable
Competitive Advantage)
Yes, this automatic coffee machine possess proprietary elements
that other firms cannot likely to imitate or duplicate. Yes
respective business develop and employ superior organisational
processes, capabilities or resources. Automatic coffee machine is
developed to offer faster and better coffee to customers. This is
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performing its functions with the support of application system
that is assist in scanning and grabbing coffee. This is
comparatively faster way for providing coffee to customers. This
model is economical sustainable as it required only a automatic
coffee machine which is located at different locations of London
market area.
Mission Statement The mission of XYZ respective company is to offer coffee to
customers in new and creative manner with the motive of full
filling their needs.
Team – Mission, aspiration,
risk propensity
The entrepreneurial mission is to providing high quality coffee to
customers in faster and effective manner. This is significant for
full filling the demand of customers who are usually very busy
and do not have much time to wait for coffee. Inappropriate
technology or issues in functioning of application is the major
risk which is not willing to take. This will lead to have direct and
significant impact over smooth and successful functioning of
business. Organisation mission, aspiration and risk propensity
add new elements of risk to the venture by inaccurate technology
or failure of current technology in functioning of business.
CSFs
Team – Can you and your
team execute
The critical success factor in this industry is meeting needs of
customers in effective and efficient manner. The full form of
CSF is critical success factor. Team of this organisation is highly
skills and trained as well as accurate knowledge about
functioning of business so it is effective to execute the CSF
business practices successfully. The team is not prepared for
finance aspect. The team have lack of understand about the
financial elements and majorly functions related to finance is
performed through application system.
Team – your connections
matter
The value chain is significant approach for classifying different
function of business in primary and secondary. The up value
chain is related to primary functions such as inbound, operations,
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outbound, sales and services (Burnsed, 2021). Down the value
chain includes marketing, human resource, information
technology and so on.
Conclusion Through this it has been analysed that automatic coffee machine
have significant growth in future as it is providing effective
products and services to customers that is able to meet with
customer demand. It has been identified that 7 domain model
helps entrepreneur to take correct decision for increasing its
business practices. Through this, different factors and elements
of business can be identified which will lead to have major affect
over business and lead to increase in sales of organisation.
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REFERENCES
Books and Journals
Souto, J.E. and Rodríguez-López, Á., 2021. Entrepreneurial learning in an experiential and
competences training context: A business plan in Bachelor thesis. The International Journal of
Management Education, 19(3), p.100513.
Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203).
Springer, Wiesbaden.
Bujáčková, L., 2020. A Business Plan for the Company SneakCare.
Burnsed, A.S., 2021. Footloose Business Plan.
Carvajal Sorlí, M.Á., 2021. Business plan: Litux.
Frederick, W.A., 2021. FOR TOMORROW's LEADERS, A SOCIAL AGENDA IS AS
IMPORTANT AS A BUSINESS PLAN. Leader to Leader, 2021(100), pp.18-21.
Молчанова, С.М., 2020. SOME FOREIGN METHODS OF DRAWING UP A BUSINESS
PLAN. In Инновационное развитие современной науки (pp. 50-54).
García Gimeno, D.V., 2021. Business plan to implement a Formula Student Academy (Bachelor's
thesis, Universitat Politècnica de Catalunya).
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