This dissertation explores the recognition of internet banking and its impact on customer behavior in the online banking sector of the United Kingdom. It discusses the advantages and challenges of automatised banking and its effect on consumer behavior. The research aims to develop a conceptual framework, analyze the significance of technology in the banking sector, determine the impact on consumer behavior, identify challenges faced by the banking sector, and explore potential ways to facilitate effective services to customers. The study also addresses security concerns and the impact of the COVID-19 pandemic on customer behavior.