MANU1385 Assignment on Automobile Industry
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Added on 2020-05-11
MANU1385 Assignment on Automobile Industry
Added on 2020-05-11
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Running head: AUTOMOBILE INDUSTRYAutomobile Industry
AUTOMOBILE INDUSTRY1Table of ContentsIntroduction.................................................................................................................................................2Tata Motors- Background........................................................................................................................2Volkswagen Group- Background............................................................................................................3Globalization strategies...............................................................................................................................4Tata Motors.............................................................................................................................................4Volkswagen Group..................................................................................................................................4Manufacturing/technology interface............................................................................................................5Tata Motors.............................................................................................................................................5Volkswagen Group..................................................................................................................................6Marketing/technology interface...................................................................................................................7Tata Motors.............................................................................................................................................7Tata Motor- Marketing plan................................................................................................................7Technology by Tata Motors.................................................................................................................8Volkswagen Group..................................................................................................................................9Volkswagen Group- Marketing strategy..............................................................................................9Technology of Volkswagen.................................................................................................................9Organization/technology interface...........................................................................................................9Organizational interface- Tata Motors.................................................................................................9Organization interface- Volkswagen Group......................................................................................10Conclusion.................................................................................................................................................10References.................................................................................................................................................11
AUTOMOBILE INDUSTRY2IntroductionAutomobile industry is in the business of manufacturing and selling of vehicles it includes farmequipment, passenger cars, commercial vehicles and trucks. It helped customers to travel longdistance for shopping, work, etc. and it is the reason for the development of subsidiary industries,such as travel and oil business. Automobile mobile industry is the biggest buyer ofmanufacturing products such as steel and one of the reason for economic growth (Infoplease.2017). Report involve brief discussion of world’s two major automotive companies they are TataMotors and Volkswagen Group. Report will explain about companies Global strategies,Manufacturing/technology interface, Marketing/technology interface andOrganization/technology interface.Tata Motors- BackgroundSource[https://www.google.co.in/search?rlz=1C1CHBF_enIN760IN760&biw=1366&bih=613&tbm=isch&sa=1&q=Image+of+Tata+Motors+logo&oq=Image+of+Tata+Motors+logo&gs_l=psy-ab.3...19107.33028.0.33601.49.30.1.0.0.0.817.4649.2-2j2j2j3j1.10.0....0...1.1.64.psy-ab..39.8.3167...0j0i24k1j0i67k1.0.PtfS8-guKfQ#imgrc=EgD_oSJLDjfA3M]In 1868, Jamsetji was the one who founded Tata Motors. USD 100 billion group’s one of themember is Tata Motors (Tata Motors. 2017). Their main Moto is to give back to the society andto sustain in the market. They maintain good corporate relationships with their competitors aswell as with their customers. It is one of the leading automobile company. We provide customersvariety of the choices and respect their choices and demands. They are trying to change the
AUTOMOBILE INDUSTRY3background of Indian vehicle commercial by providing advance technologies, with goodperformance and less life-cycle rate. Tata Motors passenger cars are designed for higherconnectivity, performance and comfort. Their focus on future objectives and providing goodservices is the reason for their success. The UK, Korea, Italy and India are the locations of TataMotor’s R & D department (Tata Motors. 2017).Volkswagen Group- BackgroundSource[https://www.google.co.in/search?q=image+of+Volkswagen+logo&rlz=1C1CHBF_enIN760IN760&tbm=isch&source=iu&pf=m&ictx=1&fir=B3GN9DJXXTPk4M%253A%252CybFFvrJqw238CM%252C_&usg=__ONWKN_v77_0VwfSop0QHG2_oNkc%3D&sa=X&ved=0ahUKEwiNr-Lz1uvWAhUB6Y8KHYOLDekQ9QEIJzAA#imgrc=B3GN9DJXXTPk4M:]Audi, Lamborghini, MAN, Volkswagen Passengers cars, Ducati, Scania, Bentley, SEAT,Porsche, Volkswagen Commercial Vehicles, Bugatti and SKODA are the brands comprises bythe Volkswagen group (Volkswagen. 2017). Besides this, it also deals is different financialservices like insurance, banking, leasing, etc. Volkswagens present focus is on their“TOGETHER-Strategy 2025”, it will lead to the major change in the history of the Volkswagen
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