Environmental Analysis of Automobile Industry during COVID-19: A Case Study of Bentley

Assessment 2
Environmental
Analysis of an industry
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Impact of the pandemic....................................................................................................................3
Impact of pandemic on Automobile industry..................................................................................4
Impact of covid-19 on Bentley........................................................................................................5
Survival and success factors of Bentley during Pandemic..............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
The business environment is a combination including all external circumstances that have a
significant impact on how a company operates. The business environment aids in the
understanding of business prospects, the utilisation of precious assets, strategy, and the actual
quality, development, and profit of the organization. Bentley has been taken as a base firm which
is a British manufacturer firm which is founded in 1919 by H. M. Bentley and W.O. Bentley.
Crewe, England, is the company's headquarters. Volkswagen is its corporate entity. Rolls-Royce
purchased Bentley from Vickers in 1931, but eventually sells back to Vickers owing of financial
difficulties. Afterwards, Vickers struck an agreement with Volkswagen. Wolfgang Dürheimer is
the firm's existing Chairman and CEO (Sarkar, Qian and Peau, 2020). This file covers examine
the influence of the epidemic on the business and progress existence and success issues for the
trade with thought to megatrends.
Impact of the pandemic
The COVID-19 pandemic has resulted in a significant amount of death throughout the globe, and
it poses an unparalleled health threat, food security, and the workplace. The epidemic has
wreaked havoc on the economy and society, putting thousands of individuals at danger of sliding
into severe poverty and increasing the number of individuals who are malnourished.
Hundreds of millions of businesses are in danger of going out of business. Approximately half of
the world's billion workers are on the way to losing their jobs (Ray and Miglani, 2018).
Employed in the informal industry are especially susceptible as they lack state pensions and
excellent health care, as well as having lost access to productive assets. Many people are still
unable to maintain themselves and their family throughout shutdowns because they lack the
resources to work for a living. For most people, no money equals no nutrition, or at the very
least, less meals that is less healthy.
The epidemic has had an impact on the whole food chain, exposing its vulnerability. Researchers
and extension labourers have been unable to trade potential, indeed to acquire supplies and
increase their sales, due to boundary barriers, economic sanctions, and confining tactics,
interrupting internal and overseas supply chain operations and limiting access to healthier,
secure, and diversified meals (Shuvalova, Zakharova and Sibatulina, 2017). The epidemic has
wiped out employment and put millions of people's lives in danger.
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