Method Used by Sainsbury’s to Promote their Website

Added on - 13 Sep 2019

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Habibullah Tohin Aman (1110556) AV Corp Promotional Material TASK 4Method used by Sainsbury’s to promote theirwebsiteContents:Search engines.............................................................................Page 1Newsgroups and Forums............................................................Page 2Banners and Popups....................................................................Page 2Spam..............................................................................................Page 2Site Name......................................................................................Page 3Direct Marketing...........................................................................Page 3Ensure and Effective User Interface...........................................Page 4Establishing Customer Loyalty in a Virtual Environment.........Page 4Effective use of searching engines:Sainsbury’s for the purpose of attract a large number of customers, advertise their websitein search engine such a google to let more people knows their deals and what they sell. Forthat reason Sainsbury’s can make a contract like with google to let their site being clearlyvisible by the people by setting a priority so the first link that appears after researched bythe customer something would be the company’s website. For doing that Sainsbury’s needto invest money on in it for the purpose that I said above and make their website at the top.1
Habibullah Tohin Aman (1110556) AV Corp Promotional Material TASK 4Newsgroups And ForumsNews groups provide to the customerto be able to express their opinions toother internet users that in some caseis in a global scale by a bulletin boardsystem that are divided into differentcategories that the user canuse in order to post or findout something. Sainsbury’s can use newsgroup for the purpose to create a newsgroup for their customer which can contains post about their grocery productsfor the purpose to promote them and let more people know about that deals.Sainsbury’s can create their own page on social media such as Facebook andInstagram to create their own page to promote their offer and their productwhere the customers can comment about it.Banners and PopupsBanners and Popups can helpSainsbury’s to advertise their website.The banners and Popups can be usedon other website for the purpose catchthe people and these thing containslink that redirect the customer to theirwebsite so if the user are interested toclick on these banners and popups it can help him to find big deals and that can helpSainsbury’s to increment their online customer.SpamSainsbury’s can use spam to send mails to theircustomer to give them offers about items thatthey sell. The spam can contain summariesabout the products that they are advertising bythe spam so if the customer are interested it canhelp the company increase their profit but notall the customer like this method so it could bealso a way to lose customers as well.2
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