Avellin Corporation Case Study: Consumer Analysis, Evaluation, Strategic Role of Eco7, and Launch Strategy
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This case study analyzes Avellin Corporation's consumer segments, evaluation of their position in the market, strategic role of their new product Eco7, and launch strategy. The study includes a detailed marketing mix analysis and target audience strategy. The target audience for Eco7 is the DIFM market, and the company plans to use a competitive pricing strategy and strong distribution and promotional strategies to reach them.