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Aviation Assignment Dissertation

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Added on  2020-06-06

Aviation Assignment Dissertation

   Added on 2020-06-06

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Research Dissertation Chapter 1: Introduction (“An investigation on the impact of loyalty schemeon tourist fidelity towards the aviation industry”.)
Aviation Assignment Dissertation_1
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................1Overview of the Research......................................................................................................1Background of the research....................................................................................................2Special and General Terms involved in Research..................................................................3Reason for selection of Topic.................................................................................................4Research Aim.........................................................................................................................5Research objectives................................................................................................................6Research Question .................................................................................................................6Chapter Structure of research dissertation..............................................................................7REFEENCES ..................................................................................................................................8
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TITLE: “An investigation on the impact of loyalty scheme on tourist fidelity towards the aviationindustry”. CHAPTER 1: INTRODUCTIONOverview of the ResearchCustomer loyalty can be described as the result of positive emotional experience andphysical attributes which are based on satisfaction and perceived value of an experience inregards to a product and service (Best, 2012). Consumer loyalty is also consist as an essentialelement for an organisation. In this modern era competition is so high at market place andorganisations are concern on gaining attention of customers through offering them goods andservices as per the choice and preference of customers. (Source: System For providing loyalty schemes to the customers, 2018)1Illustration 1: System for providing loyalty schemes to the customers.
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